Dear publisher/digital service/network,
I apologize if I have taken a while to respond to your message. My voicemail and email are inundated with digital publishers, networks and services that are essential to my client’s continued...
It’s that time once again. To date there have been 6 cancellations of shows that premiered in the Fall - (5 of which were predicted by Media Experts). Six more are on the cancellation bubble. Now is the time the networks fill those slots with...
The Canadian Privacy Commissioner last week released guidelines for Online Behavioural Advertising (OBA). The guidelines are not "laws" or "regulations", but a framework of how the Office of the Privacy Commissioner of Canada expects...
Canada has one of the most engaged online audiences, leading the world in broadband penetration and video consumption. This week, comScore Video Metrix said we lead the world in the number of online videos watched per viewer. Trends point to...
Social networks continue to change the way consumers discover, engage with and share their experiences, with brands. It has never been more critical to have a deep understanding of social networks, and to ensure that your brand’s participation...
I’ve been watching a lot of football lately. Between the Ti-cats making it to the play-offs (Oskee Wee-Wee!) and the Bills strong showing this year I’ve been glued to the screen. Not too mention various fantasy football leagues and weekly...
Background – 2011 is THE Year for Online Shopping
Canadian online retail activity, characterized by slow and steady growth, has now reached critical mass and Canadian retailers...
Recently I made a statement in a presentation that TV is the original 'social' media. This may not be a groundbreaking observation as, almost daily, we flock around our co-workers’ desks to voice our opinions on the plot developments of our...
When I hear brands talk about 'customer relationships' or how they listen to the customer, more often than not it just comes across as empty rhetoric. A relationship implies two-way communication and cumulative learning over time - something most...
In my previous post, we examined the origins of frequency caps and explored why the time-honoured industry “rule” of a three frequency is the most mis-understood, mis-used and mis-applied guideline, and one that completely misses the mark....