Bounce Rate is a very deceptive Analytics metric that is often misinterpreted, especially by analysts who measure it without applying additional context. Let’s start with the basics. What exactly is bounce rate? Google defines bounce rate as the...
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Both Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising have fundamentally similar goals – to drive qualified traffic to your website. Many organizations still manage these two elements separately but, keep in mind that Search...
With so much happening in social media of late – we couldn't pick just one story…So here’s a round up of social news that we want to share with you.
Facebook took an unprecedented step this past week by announcing on Friday afternoon (we believe...
Late last year I wrote about the announcement of ComScore Canadian launch of Media Metrix Multi-Platform as well as the advantages and the concerns around its measurement parameters.
Last week, comScore officially launched Media Metrix...
In the first two of our three-part series on SEM Benchmarking, we stressed the importance of leveraging the “Trio” of Internal, External and Cross-Channel SEM benchmarking to properly measure your paid search programs and empower you to make...
In our previous post we asked “Are you benchmarking Your SEM?” and posited that you really should be employing a “trio” of SEM Benchmarking to ensure that you are on top of the shifting shape of SEM and people’s evolving search behaviours. Last...
In the constantly evolving SEM landscape, benchmarking has become indispensable in the measurement of paid search programs. There is an increasing need for advertisers to fully understand their SEM data by comparing it to industry averages, their...
People often ask us to explain this Programmatic Deal ID or Private Marketplace stuff: What it is, how it works, and what should one expect as far as CPM rates go?
So here is the Deal ID 101.
The general premise of a DEAL ID is to skip the...
Mobile usage in-store has become the norm for Canadians. A Google study from May 2013—performed in conjunction with the Google Shopper Marketing Agency Council and M/A/R/C Research—indicated that a majority of shoppers that own smartphones use...
Giants will do battle this week as Google’s strongest competitor to-date steps into the ring.
Atlas is the re-launched ad network with an expanded, uniquely Zuckerbergian vision and a supposed answer to some of the current drawbacks facing...