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Deal ID 101

by Yuli Shumsky.

Xpeto Logo

People often ask us to explain this Programmatic Deal ID or Private Marketplace stuff: What it is, how it works, and what should one expect as far as CPM rates go?

So here is the Deal ID 101.

The general premise of a DEAL ID is to skip the...

This Week in Social Media

by Daniel Maki.

Ello 2

Social media is abuzz this week with talk of a newcomer network, promising an ad-free and sans-data mining user experience, and touting the slogan, “You are not a product.” You may have heard the name floating around the office – it sounds like a...

Future-TV: Internet

by Matt Lefebvre.

Xoc Family

TV Delivery systems are starting to change.

We already know how services like Netflix have changed how we consume Television. Broadcasters have made moves to mitigate the audience drop-offs by offering shorter run, higher production value and ‘...

Welcome to a Wearable World

by Matt Lefebvre.

Google Android Wear Smartwatch

Do you remember when everyone declared “This is the year of mobile” and it never really happened? The biggest fault was that the mobile delivery systems weren’t ‘toned’ enough to really make that big of an impact in what is already a pretty...