In part two of this series we continue our conversation with Dr. Middleton, who was recently named the winner of the Association of Canadian Advertisers (ACA) Gold Medal Award for his outstanding contributions to the field of marketing. We...
A common misconception about ‘ethical’ behaviour is that it means giving back to the community, being environmentally friendly or transparent. While all of this may be true, ethics is not so much about acting in a certain way but rather...
The recent IAB MIXX conference in Toronto reaffirmed Media Experts’ thinking with regard to “Big Data” and its importance within the marketing ecosystem.
What do I mean by “Big Data”?
Big Data refers to massive...
Twelve years ago, I wrote an article in Broadcaster Magazine entitled “Betting on Convergence” and was allowed to speculate about the near future of media consumption, content and audiences. In this article, I intend to see how well (or...
Thanks, TV, for taking the time to come in for your follow-up visit.
Now that you are getting on in age, there may be concerns that your equipment doesn’t work quite like it used to and I just want to make sure you can perform...
It seems that just living in a city and leaving your house every once in a while makes you an outdoor advertising impression. You don’t have to actually see a billboard or TSA to be counted, you just have to be outside and breathing...
“I was wrong”, ok there I said it. Those words aren’t often uttered in the media world but I’ll say it,...albeit reluctantly. In my last post I suggested that TV needs to stand up for itself in the world of online bullies. I...
The hallmark of out of home is its ability to reach, move and wow the masses with impactful, visible graphics and bold messages.
But how do we really know it’s working? How do we really know people are seeing it and reacting to it? Can...
Dear publisher/digital service/network,
I apologize if I have taken a while to respond to your message. My voicemail and email are inundated with digital publishers, networks and services that are essential to my client’s continued...
The Canadian Privacy Commissioner last week released guidelines for Online Behavioural Advertising (OBA). The guidelines are not "laws" or "regulations", but a framework of how the Office of the Privacy Commissioner of Canada expects...