“I was wrong”, ok there I said it. Those words aren’t often uttered in the media world but I’ll say it,...albeit reluctantly. In my last post I suggested that TV needs to stand up for itself in the world of online bullies. I...
Social networks continue to change the way consumers discover, engage with and share their experiences, with brands. It has never been more critical to have a deep understanding of social networks, and to ensure that your brand’s participation...
I’ve been watching a lot of football lately. Between the Ti-cats making it to the play-offs (Oskee Wee-Wee!) and the Bills strong showing this year I’ve been glued to the screen. Not too mention various fantasy football leagues and weekly...
Recently I made a statement in a presentation that TV is the original 'social' media. This may not be a groundbreaking observation as, almost daily, we flock around our co-workers’ desks to voice our opinions on the plot developments of our...
The evolution of advertising opportunities available within the social media juggernaut that is Facebook has emerged as a hot topic over the past four years. The site’s incredible growth both in Canada and worldwide has clearly been...