A common misconception about ‘ethical’ behaviour is that it means giving back to the community, being environmentally friendly or transparent. While all of this may be true, ethics is not so much about acting in a certain way but rather...
The recent IAB MIXX conference in Toronto reaffirmed Media Experts’ thinking with regard to “Big Data” and its importance within the marketing ecosystem.
What do I mean by “Big Data”?
Big Data refers to massive...
Dear publisher/digital service/network,
I apologize if I have taken a while to respond to your message. My voicemail and email are inundated with digital publishers, networks and services that are essential to my client’s continued...
Background – 2011 is THE Year for Online Shopping
Canadian online retail activity, characterized by slow and steady growth, has now reached critical mass and Canadian retailers...
In my previous post, we examined the origins of frequency caps and explored why the time-honoured industry “rule” of a three frequency is the most mis-understood, mis-used and mis-applied guideline, and one that completely misses the mark....
I felt compelled to write this piece after hearing about two different online display buys from colleagues outside of Media Experts. The first buy was an impression-based CPM buy that imposed a frequency cap of one impression per unique IP...
The Massive Impact Generic, Top-Level Domains (gTLDs) Could Have on Your Business and Why You Should Be Aware and Concerned
You may be asking yourself, what is a “gTLD”? A gTLD is one of categories of top-level web domain designations of...