Ian Maclean is a thirty year veteran of the Canadian media industry.

Following a 20 - year career in broadcasting with the CHUM Group, during which he held positions in creative, marketing and programming for its Montreal radio properties, Ian joined Media Experts in 2001 to lead its iTV Lab.

As Vice President of Media Experts’ iTV Lab, Canada’s only advertising agency practice dedicated to understanding and experimenting in interactive Television, Ian coordinated the research, development and marketing of the etc.tv business model and technical solution, with its strategic and technology partners. A global, first-to-market advanced television advertising solution, the etc.tv solution links traditional 30-second TV ads directly to long form extensions, on demand.

In addition to developing Tradigital™ telescoping services for television, Ian spearheaded the design, development and marketing of the Cmore Media advanced advertising platform, a Canadian-owned and operated advanced media service that allows interested consumers to telescope from traditional media to an advertiser’s online content by sending a text (SMS) message.

As Vice President, Communications for Media Experts, Ian is responsible for the agency’s internal communications as well as its industry and public relations.