Lisa draws upon her estimable leadership skills and inexhaustible energy to lead all facets of Media Experts’ operations nationally. Her 30 years of multichannel media buying and planning experience inform her comprehensive knowledge of all media channels and their respective roles in influencing consumer behavior.

Lisa is a tireless champion of designing and executing effective and results-focused solutions, each specifically designed to meet the unique requirements of our customers. She instills and reinforces this disciplined practice with her colleagues ensuring that Media Experts’ exacting standards are applied at every stage of the media research, valuation and execution processes.

Lisa’s passion and commitment extends beyond what she demonstrates daily to our customers and her colleagues. A wife, and mother of four children, she lends generously of her media expertise and energy to fundraising for three special causes very close to heart, The Multiple Sclerosis Society of Canada, The Ride to Conquer Cancer and The Weekend to end All Cancers.