Some of our experts

In the world of communication channel planning and media negotiation, you are only as good as your talent. We are a passionate, experienced group of collaborators united by one goal, our client’s business success.

Mark Sherman is the founder, owner and Executive Chairman of Media Experts, guiding the agency from its creation in 1982 to its current position as Canada’s largest independent media services company.

“What makes Mark such a great media guy,” according to Taxi President and Creative Guru Paul Lavoie, “is that he is first and foremost a great advertising guy.”

Mark is recognized as a leader in the Canadian advertising community. Agencies and customers alike regard him as a strategic advertising thinker, and the media selling community as a relentless negotiator. His approach to media, coupled with a unique techno-acumen, has also earned Mark the reputation of media futurist.

Mark has instilled in the Media Experts team a “customer first philosophy”, exhausting every avenue to maximize customers’ return on their advertising investments. His pragmatic approach to media measurement and media science has bred a group of media professionals who go far beyond the conventional to create effective media solutions for our customers designed to build their businesses.

As a native and bilingual English Montrealer, Mark has a foot in both cultural ponds, enabling him to often gain and share insights less apparent to others.

Value_en