Penny is a consumer insight-driven media strategist who draws on more than 30 years of vast and varied experience developing solu¬tions for advertisers as diverse as Avon, Indigo, Michelin, Pfizer and Unilever. Her media journey, which began in international, full service agencies, brought her to Media Buying Services where she rose to the position of Managing Partner, directing the firm’s Montreal operations in addition to select business units in their Toronto office.

An insightful strategist and effective administrator, Penny leads Media Experts teams in developing custom-designed media solutions for WestJet, BMW and MINI Canada. She is an actively engaged member of the Board of Directors of the Canadian Media Directors Council and the Institute of Communications Agencies.