ANALYST, PROGRAMMATIC SYSTEM

The best way to get someone’s attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 38 years by Making a Big Impression. A data-driven Canadian media agency powered by the spirit of discovery, we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working Mediasystems™ that drive brand engagement and deliver outstanding business results.

XPETO, our in-house programmatic trading desk, is seeking a curious and passionate Programmatic Analyst to join our dynamic team in Toronto.


A bit about the role:

You will be responsible for taking our programmatic media programs to the next level for some of Canada’s top clients. Responsibilities include overseeing the team’s day-to-day technical and operational support with key focus on ensuring successful campaign launch, pacing, and delivery. You will also participate and provide optimization and strategy recommendations as well as carry out modifications to increase overall digital media performance.

This pivotal role touches on all points of the digital planning process, platform execution, and customer service. We need someone who is agile, solution focused, and dedicated to supporting your immediate team as well as overall campaign objectives.


Impress us with your:

Campaign set up, delivery and implementation:

  • Support execution of digital media campaigns in various DSPs including Google Display and Video 360 (DBM), The Trade Desk, Adobe Ad Cloud and other demand side platforms for campaign set up, ad trafficking, targeting, creative uploading/sync and testing, audience assignment and automated report generation.
  • Work in conjunction with the Digital Planners to provide strategic recommendations and strategies on a campaign to campaign basis.
  • Troubleshoot campaign delivery and pacing issues, address immediately issues such as disapproved creative, delivery discrepancies, tracking and reporting issues.
  • Work with the team to ensure that all campaign documentation is organized as per our specific process.
  • Assist the Ad Ops team in terms of tag audit, generation and implementation on client sites.
  • Provide strategic support in the utilization of our own and our customers’ Data Management Platforms (DMPs).

Performance monitoring, reporting and optimization:

  • Day to day support for monitoring and optimization of campaigns in demand side platforms and other media buying environments.
  • Oversee and maintain regular reporting on campaign performance and share regular updates with key stakeholders.
  • Monitor in market performance and provide timely recommendations for improving campaign performance.
  • Use Data modeling tools and strategies to assess overall data performance and composition to aid campaign performance.
  • Work in collaboration with the Digital Media team and client on overall strategy, planning and innovation.
  • Provide thought leadership for the deployment of recommendations on tactics, audiences, placements and pacing for programmatic campaigns.
  • Communication and relationship building.
  • Actively participate and provide thought leadership during campaign briefings and other related digital media presentations.
  • Act as the programmatic expert for strategy, execution, innovation, and trainings for both digital and traditional teams.
  • Ensure knowledge sharing both internally to our teams and externally to clients as required.


A bit about you: 

  • You have 2-4 years of hands-on experience in demand-side platforms or relevant experience in display, search, trafficking, ad operations, or site analytics optimization.
  • You have experience within Google Display and Video 360 (DBM), Campaign Manager, AdWords, and other DSP’s and media buying platforms preferred.
  • You understand Data Management Platforms, including used cases and benefits.
  • You interest and aptitude for analysis / analytics (you must be an analytical thinker).
  • You’re passionate about working with RTB in the Canadian space (data, inventory).
  • You have strong proficiency in Power Point, Excel, and other analytics software.
  • You have a strong understanding of pixels/tagging for digital campaigns.
  • You’re an extra strong candidate if you have experience in traditional advertising, CRM, direct marketing, and lead generation.
  • You have fundamental knowledge of online media metrics and analysis.
  • You’ve got a strong customer service mentality.
  • You have robust relationship skills, including the ability to participate in meetings and complete deliverables in a timely manner.


What’s in it for you? 

  • Beer and wine Fridays? Check.
  • Access to the latest industry platforms and training programs? Check.
  • A chance to drive business results for top-tier Canadian brands? Check.
  • An epic yearly trip to summer camp? Check.
  • An awesome holiday party in Montreal? Check.
  • All the summertime rooftop hangs and BBQs you can handle? Check.
  • A beautiful office in Toronto’s downtown core? Check
  • And of course, compensation based on experience, parental leave, health insurance, RRSP saving options, summer hours, vacation + extra-long weekends + a week off during the holiday season.

 

If you are interested in the position, please send your CV and cover letter to careers@mediaexperts.com. Be sure to include “Analyst, Programmatic Systems –Toronto” in the email subject.

Media Experts is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Media Experts, however, only those candidates selected for an interview will be contacted.

 


SENIOR DIGITAL MEDIA PLANNER

The best way to get someone’s attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 38 years by Making a Big Impression. A data-driven Canadian media agency powered by the spirit of discovery, we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working Mediasystems™ that drive brand engagement and deliver outstanding business results.
 

We are actively seeking to hire a Senior Digital Media Planner to join our Toronto office. There, you’ll create digital strategies in collaboration with our planning team and work alongside vendor partners and our specialized business units to execute planning, negotiating, and buying.  

A bit about you: 

  • You can deep-dive into data and use web analytics to provide sound recommendations. 
  • You can knock out a competitive analysis and digital research project with ease. 
  • You’re familiar with DoubleClick Campaign Manager and Microsoft Suite. 
  • You’re comfortable with Facebook Ad Manager and Power Editor. 
  • You can post Twitter Ads with flying colours. 
  • You’re a star with Google AdWords on Display Network and YouTube. 
  • Google Analytics and Adobe Analytics aren’t a problem for you.
     

Impress us with:  

  • The 2-3 years of digital experience you’ve got under your belt. 
  • An educational background in a related field (media, advertising, marketing) or equivalent work experience. 
  • Your exceptional English communication skills, both oral and written. 
  • Your proven knowledge of traditional and digital planning and research tools and resources. 
  • Your team player finesse and ability to collaborate with ease.
     

What’s in it for you? 

  • Beer and wine Fridays? Check. 
  • Access to the latest industry platforms and training programs? Check. 
  • A chance to drive business results for top-tier Canadian brands? Check. 
  • An epic yearly trip to summer camp in Ontario? Check. 
  • An annual rocking holiday party in the foothills of Quebec? Check.  
  • An agency that truly believes in giving back to the community? Check.  
  • A beautiful office in the heart of downtown Toronto? CHECK! 
  • And of course, compensation based on experience, parental leave, health insurance, RRSP saving options, summer hours, vacation + extra-long weekends + a week off during the holiday season. 

 

If you think your profile fits the bill, please send your CV and cover letter to careers@mediaexperts.com. Be sure to include “Senior Digital Media Planner – Toronto” in the subject line.  

 

Media Experts is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Media Experts, however, only those candidates selected for an interview will be contacted. 


COORDINATOR, PROGRAMMATIC SYSTEMS

The best way to get someone’s attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 38 years by Making a Big Impression. A data-driven Canadian media agency powered by the spirit of discovery, we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working Mediasystems™ that drive brand engagement and deliver outstanding business results.

 

XPETO is looking for a Coordinator, Programmatic Systems to join our dynamic team in Toronto. This is an entry level role fit for a very motivated graduate ready to enter the world of digital marketing. This is the right opportunity to kick-start your career in digital media and provide a platform to partner with some of Canada’s leading consumer brands.

 

What you’d be doing day to day: 

  • Assist  by creating, innovating, and guiding the the programmatic process for top clients and help take programmatic media programs to the next level.
  • Ensure proper pacing of impression/click delivery for campaigns and delivery of reports to client
  • Work closely with the senior team members to contribute to the success of cross-channel programmatic client campaigns
  • Assist team with all executional aspects of the campaign management processes
  • Liaise between key internal groups on the account
  • Help in designing and delivering performance updates, business reviews, new audience-based programmatic solutions and growth opportunity presentations to key agency contacts
  • Generate supporting documentation for post campaign presentations and provide insights to teams
  • Support the programmatic systems lead in defining audience strategies and tactics to maximize economic outcomes within campaign limits

What we need from you:

  • Bachelor’s degree or diploma required
  • Experience in digital media across display, video, social and mobile an asset
  • Data analysis experience preferred
  • Proficiency in Microsoft Office; experience in Excel, including pivot tables and advanced functions

What You Will Learn

  • All about digital media systems and tools (i.e. ad servers, attribution, tagging, ad verification)
  • Ad targeting and media optimization methodologies
  • Analytical, problem solving, and critical thinking skills
  • Multi-tasking, prioritization, and balance time across clients, multiple partner relationships, and internal initiatives on a daily basis while maintaining a profound attention to detail
  • All about ad networks, exchanges and/or auction marketplaces, management of bid pricing and optimization levers to meet client goals

What’s in it for you?

  • Beer and wine Fridays? Check.
  • Access to the latest industry platforms and training programs? Check.
  • A chance to drive business results for top-tier Canadian brands? Check.
  • An epic yearly trip to summer camp in Algonquin Park? Check.
  • An annual rocking holiday party in the foothills of Quebec? Check.
  • An agency that truly believes in giving back to the community? Check.
  • A beautiful office in Toronto’s downtown core? CHECK!
  • And of course, compensation based on experience, parental leave, health insurance, RRSP saving options, summer hours, vacation + extra-long weekends + a week off during the holiday season.

If you are interested in the position, please send your CV and cover letter to careers@mediaexperts.com. Be sure to include “Coordinator, Programmatic Systems – Montreal” in the email subject.

Media Experts is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Media Experts, however, only those candidates selected for an interview will be contacted.


ASSOCIATE @ SOCIETY

SOCIETY is a full-service global social media agency comprised of talent from the worlds of digital, strategy, media, creative, and analytics with a mission to find “brand purpose” and “deliver on business results” in an increasingly fast-paced, always-on, mobile-obsessed digital landscape. Our subject matter experts collaborate with major Canadian brands to execute award-winning social campaigns that deliver meaningful, emotionally-charged consumer experiences and real business outcomes.

 

We are actively seeking for dynamic, best-in-class talent to join the Montreal SOCIETY team as an Associate on our Paid Social team.

 

A bit about the role:

 

As Associate, you will set up and assist in the day-to-day stewarding of both account and media activity on assigned campaigns for our clients while helping to take social media strategy, planning, and execution to the next level. This entry-level opportunity will kick-start your career in digital media and provide a platform to partner with the world’s leading consumer brands.

 

A bit about what you’ll be doing day-to-day:

 

  • Working closely with specialists and team leads on the development, implementation, monitoring, and optimization of social media campaigns.
  • Using research tools to build target audience profiles with view into their social/online behaviors, media consumption, etc.
  • Helping gather and distribute research about the industry, our clients, and their audiences.
  • Helping generate contracts, setup, launch, monitor, optimize, reconcile, and bill campaigns to ensure that client receives all planned media and is invoiced properly.
  • Maintaining detailed files of all pertinent records (media plans, performance reports, creative, contracts, reports, etc.) relevant to clients’ business with SOCIETY.
  • Helping pull data for reports and prepare meaningful insights and recommendations.
  • Learning all about paid social capabilities including platforms, technologies, and targeting options within SOCIETY to help teams find best in class solutions for our clients.

 

A bit about your profile:

 

  • Holds a post-secondary certificate or degree with preference for Media and/or Marketing specialization or similar achievement.
  • Thrives under pressure and performs well in a in a fast-paced, dynamic environment.
  • Possesses an excellent working knowledge of Microsoft Office Suite.
  • Passionate about social media with an eagerness to learn. Active user / participant in social media is a required.
  • Ability to multi-task, excellent organizational skills, attention to detail, and accuracy when working with numbers.
  • Excellent communication skills (writing and speaking) in English and French. A French test will be given to verfiy writing and speaking proficiency.
  • Excellent quantitative/analytical skills with the ability to draw conclusions based on data.
  • Ability to work collaboratively as part of a cross-functional team.

 

 

What’s in it for you?

 

  • Beer and wine Fridays? Check
  • Access to the latest industry platforms and training programs? Check.
  • A chance to drive business results for top-tier Canadian brands? Check.
  • An epic yearly trip to summer camp? Check.
  • An in-house chef that cooks daily lunches? Check.
  • An on-site gym to get your reps in? Check.
  • All the summertime rooftop hangs and BBQs you can handle? Check.
  • A beautiful office in Montreal’s burgeoning tech neighbourhood, Mile Ex? CHECK!
  • And of course, compensation based on experience, parental leave, health insurance, RRSP saving options, summer hours, vacation + extra-long weekends + a week off during the holiday season.

 

If this describes you and you are ready to join the fast-growing team at SOCIETY, please send your CV and cover letter to Josee.Thibault@societyagency.com. Only candidates who meet the required qualifications will be contacted for interviews.

SOCIETY is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in SOCIETY, however, only those candidates selected for an interview will be contacted.

 

 


ANALYST, SEARCH MARKETING SYSTEMS

The best way to get someone’s attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 38 years by Making a Big Impression. A data-driven Canadian media agency powered by the spirit of discovery, we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working Mediasystems™ that drive brand engagement and deliver outstanding business results. 

We are actively seeking an Analyst, Search Marketing Systems (PPC), in our Toronto office. The ideal candidate will become an integral member of our Digital Media Systems team while also working closely with our customers and account teams. 

What you’d be doing day-to-day: 

  • Develop, implement, manage, optimize and report on Pay per Click (PPC) campaigns for various customers across a variety of online publishers including Google and BING. 
  • Conduct keyword research, analysis, bucketing, and matching in order to develop quality keyword lists. 
  • Create promotional text ads for use with a variety of campaigns across different publishers. 
  • Monitor and report on PPC campaign performance through the use of Web Analytics Software, Bid Management Platforms. 
  • Effectively optimize campaigns to drive performance improvements. 
  • Devise creative and integrated strategies, develop A/B tests and innovate to break through the clutter in the search results pages. 
  • Communicate effectively with internal account teams (offline and online) in order to make sure integrated marketing campaigns preserve a 100% integrated approach. 
  • Stay abreast of the latest trends in the Search Marketing industry in North America through constant research, article reading, webinars and industry events. 

This position is for you if: 

  • You are an effective data-driven manager, team leader, and mentor. 
  • You enjoy working with people and have stellar communication and sales skills. 
  • You are passionate about growing your career in Search Marketing. 
  • You want to showcase your skills by working with the biggest brands in Canada. 
  • You love data, have strong instincts, and great organizational and analytical skills. 
  • You pay extreme attention to detail, thrive under pressure, and are a team player. 
  • You want to join one of Canada’s top 10 Media Agencies and be surrounded by some of the best talent in the industry in order to learn, grow and be the best at what you do. 

You’d be a perfect fit if you already have: 

  • Bachelor’s Degree in Marketing, Business Administration, Statistics, or a related field. 
  • Minimum of 1 year of experience in Search Marketing (SEO/PPC). 
  • Minimum of 1 year of client service and/or customer management experience. 
  • Proven success in managing, optimizing, and reporting on PPC campaigns. 
  • Ability to integrate and synergize PPC and SEO campaigns for maximum impact. 
  • Solid understanding of how other media activities affect PPC, SEO and Paid Social campaigns. 
  • Strong analytical skills to generate actionable insights from data interpretation. 
  • Advanced knowledge of Microsoft Suite, Google Analytics, and Adobe Site Catalyst. 
  • Impeccable written and verbal communication skills in both English and French. 
  • Experience with DoubleClick Search, Adobe Marketing Cloud, and DCM is an asset. 
  • Google AdWords Advanced and BING Ads Certification required. 
  • Knowledge and experience in Paid Social Media Marketing is an asset. 
  • Experience with A/B and/or Multivariate testing concepts is an asset. (Required if Senior) 

What’s in it for you? 

  • Fresh fruit and beverages daily, and beer and wine Fridays? Check.  
  • Access to the latest industry platforms and training programs? Check.  
  • A chance to drive business results for top-tier Canadian brands? Check.  
  • An epic yearly trip to summer camp in Ontario? Check.  
  • An annual rocking holiday party in the foothills of Quebec? Check.  
  • An agency that truly believes in giving back to the community? Check.  
  • And of course, compensation based on experience, parental leave, health insurance, RRSP saving options, summer hours, vacation + extra-long weekends + a week off during the holiday season. 

 

To apply for this position, please send your resume and cover letter directly to Chris Sylvestre, Director, Search Marketing Systems, at chriss@mediaexperts.com 

Media Experts is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Media Experts, however, only those candidates selected for an interview will be contacted.