Manager, BI/Ad Ops

Media Experts is a leading Canadian media agency helping major Canadian brands deliver messaging across digital, broadcast, print, and out of home. We are data-driven and powered by the spirit of discovery. Our unique approach revolves around designing effective, hard-working Mediasystems™ that drive brand engagement and deliver outstanding business results.

Media Experts is at the cutting edge of BI/ Ad Ops and enjoys the resources and tools made available through our global family at IPG Mediabrands.  Our BI/ Ad ops team is the hub of all campaigns, running protocols for the collection, trafficking, and reporting on campaign details are what holds the media accountable to business objectives. The team is responsible for the quality of data and collaborates with our media design teams on the analysis of the results.

 

A bit about the role:

Based out of our office in downtown Toronto, the role of Manager, BI / Ad Ops will lead the team in executional excellence and in-depth digital media platform knowledge. The Manager will show vision for data collection, analysis, and visualization, and is responsible for troubleshooting and finding solutions in the fields of adserving, tag management and strategy, dashboard and digital media platforms, and audience segmentation and building.

We are searching for a highly organized and detail-oriented applicant who demonstrates leadership and has the technical background to teach and mentor a team of six or more Ad Ops Specialists.


What you’d be doing day to day:

  • Oversee trafficking of campaigns across multiple digital marketing channels.
  • Be actively involved in deployment of ad tech tools and Ad Ops processes.
  • Ensure data flow between Adserver, DMP, DSP, and additional tools.
  • Work with cross-functional teams to determine Ad Ops processes and best practices.
  • QA adherence to naming conventions for all digital marketing activities.
  • Recommend and implement site-side tagging across owned and operated properties.
  • Work with vendors to ensure tracking needs are met.
  • Be the point person for any tracking issues and troubleshooting tags.
  • Work closely with media design teams, Special Business Units and vendors.
  • Stay current with vendor offerings and vet/recommend changes and upgrades to existing tech stack.
  • Be responsible for on-boarding and training new team members.

 

This position is for you if:

  • You have a post-secondary diploma/degree and/or relevant professional experience.
  • You have 3-6 years of experience implementing and managing ad tech team members.
  • You’re familiar with ad-servers, DMPs, DSPs, and the digital media ecosystem in general.
  • You have a proven track-record of implementing and successfully interconnecting ad-tech.
  • You’ve got experience with ad trafficking (display, mobile, & video) across multiple platforms.
  • You’re familiar with tag management systems (GTM, DTM, Drupal, WordPress etc).
  • You’re detail oriented, self-motivated and time efficient.
  • You have strong written and verbal communication skills in English.
  • Any experience working with remote teams is an asset.
  • Any working knowledge of HTML, CSS, JS, SQL, Python and other languages is an asset.
  • You’re available to travel between Montreal and Toronto as needed, as the team is spread across both offices.

 

What’s in it for you?  

  • Beer and wine Fridays? Check.
  • Access to the latest industry platforms and training programs? Check.
  • A chance to drive business results for top-tier Canadian brands? Check.
  • An epic yearly trip to summer camp in Ontario? Check.
  • An annual rocking holiday party in the foothills of Quebec? Check.
  • An agency that truly believes in giving back to the community? Check.
  • A beautiful office in Toronto’s downtown core? CHECK!
  • And of course, compensation based on experience, parental leave, health insurance, RRSP saving options, summer hours, vacation + extra-long weekends + a week off during the holiday season.

 

If you think your profile fits the bill, please send your CV and cover letter to careers@mediaexperts.com. Be sure to include “Manager, Ad Ops– Toronto” in the subject line.

Media Experts is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Media Experts, however, only those candidates selected for an interview will be contacted. 

 

 

 

 

 


PROGRAMMATIC CAMPAIGN MANAGER

Media Experts is a leading Canadian media agency helping major Canadian brands deliver messaging across digital, broadcast, print, and out of home. We are data-driven and powered by the spirit of discovery. Our unique approach revolves around designing effective, hard-working Mediasystems™ that drive brand engagement and deliver outstanding business results.

Xpeto, our in-house programmatic offering, is looking for their next Programmatic, Campaign Manager to join our Toronto office. We are a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset and mindset create a flourishing environment for new thinking and ideas.

Our business is growing and we always looking for new talent. If you are driven by challenging work, passionate about media and technology and interested in helping to shape the future of our industry, we want to hear from you!

A bit about the role:

You will be responsible for taking our programmatic media programs to the next level for some of Canada’s top clients. Responsibilities include overseeing the team’s day-to-day technical and operational support with key focus on ensuring successful campaign launch, pacing, and delivery. You will also participate and provide optimization and strategy recommendations as well as carry out modifications to increase overall digital media performance.

This pivotal role touches on all points of the digital planning process, platform execution, and customer service. We need someone who is agile, solution focused, and dedicated to supporting your immediate team as well as overall campaign objectives.

Impress us with your:

Campaign set up, delivery and implementation:

  • Support execution of digital media campaigns in various DSPs including Google Display and Video 360 (DBM), The Trade Desk, Adobe Ad Cloud and other demand side platforms for campaign set up, ad trafficking, targeting, creative uploading/sync and testing, audience assignment and automated report generation.
  • Work in conjunction with the Digital Planners to provide strategic recommendations and strategies on a campaign to campaign basis.
  • Troubleshoot campaign delivery and pacing issues, address immediately issues such as disapproved creative, delivery discrepancies, tracking and reporting issues.
  • Work with the team to ensure that all campaign documentation is organized as per our specific process.
  • Assist the Ad Ops team in terms of tag audit, generation and implementation on client sites
  • Provide strategic support in the utilization of our own and our customers’ Data Management Platforms (DMPs).

Performance monitoring, reporting and optimization:

  • Day to day support for monitoring and optimization of campaigns in demand side platforms and other media buying environments.
  • Oversee and maintain regular reporting on campaign performance and share regular updates with key stakeholders.
  • Monitor in market performance and provide timely recommendations for improving campaign performance.
  • Use Data modeling tools and strategies to assess overall data performance and composition to aid campaign performance.
  • Work in collaboration with the Digital Media team and client on overall strategy, planning and innovation.
  • Provide thought leadership for the deployment of recommendations on tactics, audiences, placements and pacing for programmatic campaigns.

Communication and relationship building:

  • Actively participate and provide thought leadership during campaign briefings and other related digital media presentations.
  • Act as the programmatic expert for strategy, execution, innovation, and trainings for both digital and traditional teams.
  • Ensure knowledge sharing both internally to our teams and externally to clients, as required.

A bit about you:

  • You have 2-3 years of hands-on experience in demand-side platforms or relevant experience in display, search, trafficking, ad operations, or site analytics optimization.
  • You have experience within Google Display and Video 360 (DBM), Campaign Manager, AdWords, and other DSP’s and media buying platforms preferred.
  • You understand Data Management Platforms, including used cases and benefits.
  • You have a keen interest and aptitude for analysis / analytics (a true analytical thinker).
  • You’re passionate about working with RTB in the Canadian space (data, inventory).
  • You have strong proficiency in Power Point, Excel, and other analytics software.
  • You have a strong understanding of pixels/tagging for digital campaigns.
  • Bonus points if you have experience in traditional advertising, CRM, direct marketing, and lead generation.
  • You have fundamental knowledge of online media metrics and analysis.
  • You’ve got a strong customer service mentality.
  • You have robust relationship skills, including the ability to participate in meetings and complete deliverables in a timely manner.

 What’s in it for you?

  • Beer and wine Fridays? Check.
  • Access to the latest industry platforms and training programs? Check.
  • A chance to drive business results for top-tier Canadian brands? Check.
  • An epic yearly trip to summer camp in Ontario? Check.
  • An annual rocking holiday party in the foothills of Quebec? Check.
  • An agency that truly believes in giving back to the community? Check.
  • A beautiful office in the heart of Toronto’s downtown core? CHECK!
  • And of course, compensation based on experience, parental leave, health insurance, RRSP saving options, summer hours, vacation + extra-long weekends + a week off during the holiday season.

 

If you are interested in the position, please send your CV and cover letter to careers@mediaexperts.com. and indicate “Programmatic Campaign Manager” in the subject line.

Media Experts is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Media Experts, however, only those candidates selected for an interview will be contacted.


Director, Programmatic

The best way to get someone’s attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 38 years by Making a Bigger Impression. A data-driven Canadian media agency powered by the spirit of discovery, we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working Mediasystems™ that drive brand engagement and deliver outstanding business results.

Xpeto, our in-house programmatic offering, is looking for their next Director, Programmatic to join our Toronto office. We are a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset and mindset create a flourishing environment for new thinking and ideas. Our business is growing and we always looking for new talent. If you are driven by challenging work, passionate about media and technology and interested in helping to shape the future of our industry, we want to hear from you!


A bit about the role:

The Director will be responsible for leading a team of programmatic analysts across our Toronto and Montreal offices while leveraging their in-depth knowledge of the programmatic space along with strong technical and analytics skills.

What you’ll be doing day to day:

Process:

  • Lead a team of programmatic experts and ensure processes are clear and adhered to (including but not limited to methodology for tracking campaign delivery/performance, billing requirements, campaign wrap reports, and recommendations).
  • Combine media market and technical knowledge, data analysis, and client feedback to help sell, develop, configure, operate, and optimize complex campaigns to meet client objectives.
  • Act as a first point of escalation for programmatic-related issues around and not limited to campaign performance. Ensure issues are dealt with tact and in a timely manner.
  • Consult with operations team regarding development and alignment of campaign capabilities and service delivery

Senior-level customer service:

  • Develop, evolve, and refine the client service process.
  • Actively participate in new business and internal agency dealings.
  • Provide proactive contribution to client business growth by identifying new business opportunities.
  • Proactively participate in account planning management meetings with all account agencies within his/her portfolio.

Technology expertise:

  • Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platform’s functionality.
  • Develop longer term solutions for clients including custom data management solutions, data solutions and work with clients and agencies to expand scope of services within client base to capture all possible opportunities arising from the audience platform approach.

Product development:

  • Be a programmatic evangelist for internal and external stakeholders.
  • Possess a proven track record for vetting various ad tech opportunities and assessing unique value propositions to better serve our clients. Lead a team of product experts to evolve our product offering and foster education among the agency.

Education / thought leadership:

  • Bring to the team an in-depth knowledge of the digital media industry and media market dynamics.
  • Develop training programs for agencies and clients including 101’s, 102’s, Future of Programmatic, Product Overviews, POVs on industry hot topics, etc.

Team management:

  • Ensures that his/her team is fully trained on all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills.
  • Manage account planning and account assignment processes across his/her unit, including managing to a tiered level of service based on account tiers.
  • Define allocation of portfolio management to his/her respective team with the approval of the Co-Director, Programmatic Systems.

Mentorship:

  • Mentor and develop his/her unit, including goal setting, collaboration, training, feedback reviews, and other career development opportunities.

Financials:

  • Proactively support the Co-Director, Programmatic Systems in hitting the revenue goals defined at the beginning of the year for this specific unit by looking for organic growth opportunities and new business opportunities within his/her cluster clients.
  • Manage revenue analysis to optimize and provide strategic guidance.
  • Monitor and track performance vs target revenue objective.

 

 This position is for you if you have:  

  • A Bachelor’s degree or equivalent work experience (preference to Economics, Finance, Mathematics, Business or other quantitative concentration).
  • 7+ years of experience in digital media account management with a leading online advertising agency, network, advertising exchange or optimization firm, preferably in a client service-focused role.
  • Experience in sales, pitching and business development are strongly favored.
  • Experience of working to targets and forecasts and taking responsibility for the business performance of a client or group of clients within an organization.
  • Excellent quantitative and analytical skills with the ability to draw conclusions based on data.
  • A strong knowledge of ad targeting methodologies.
  • An understanding of ad networks, ad exchanges, DSPs, and/or auction marketplaces.
  • An ability to investigate, analyze, and solve problems, and clearly communicate results.
  • MS Office fluency, including Excel pivot tables & chart making. Experience with MS Access, VBA/Excel Macros, SQL, SAS or other data manipulation tools a strong plus.
  • Experience in growing, managing, and inspiring internal teams; strong leadership and organizational skills.
  • A handle on multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.
  • Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment.
  • The ability to work collaboratively as part of a cross-functional team
  • As required by client business priorities, this role will need to accommodate flexibility with their work schedule, as needed.

 

 What’s in it for you?

  • Beer and wine Fridays? Check.
  • Access to the latest industry platforms and training programs? Check.
  • A chance to drive business results for top-tier Canadian brands? Check.
  • An epic yearly trip to summer camp in Ontario? Check.
  • An annual rocking holiday party in the foothills of Quebec? Check.
  • An agency that truly believes in giving back to the community? Check.
  • A beautiful office in Toronto’s ad industry hood, King West? CHECK!
  • And of course, compensation based on experience, parental leave, health insurance, RRSP saving options, summer hours, vacation + extra-long weekends + a week off during the holiday season.

 

If you are interested in the position, please send your CV and cover letter to careers@mediaexperts.com. and indicate “Director, Programmatic” in the subject line.

Media Experts is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Media Experts, however, only those candidates selected for an interview will be contacted. 

 


SENIOR PROGRAMMATIC CAMPAIGN MANAGER

The best way to get someone’s attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 38 years by Making a Big Impression. A data-driven Canadian media agency powered by the spirit of discovery, we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working Mediasystems™ that drive brand engagement and deliver outstanding business results.

 

XPETO, our in-house programmatic trading desk, is seeking a curious passionate Senior Programmatic Campaign Manager to join our dynamic team in Toronto.  

 

A bit about the role: 

 

You will be responsible for taking our programmatic media programs to the next level for some of Canada’s top clients. Responsibilities include overseeing the team’s day-to-day technical and operational support with key focus on ensuring successful campaign launch, pacing, and delivery. You will also participate and provide optimization and strategy recommendations as well as carry out modifications to increase overall digital media performance. 

 

This pivotal role touches on all points of the digital planning process, platform execution, and customer service. We need someone who is agile, solution focused, and dedicated to supporting your immediate team as well as overall campaign objectives. 

 

What you’d be doing day to day:  

 

Campaign set up, delivery and implementation: 

 

  • Support execution of digital media campaigns in various DSPs including Google Display and Video 360 (DBM), The Trade Desk, Adobe Ad Cloud and other demand side platforms for campaign set up, ad trafficking, targeting, creative uploading/sync and testing, audience assignment and automated report generation 
  • Work in conjunction with the Digital Planners to provide strategic recommendations and strategies on a campaign to campaign basis 
  • Troubleshoot campaign delivery and pacing issues, address immediately issues such as disapproved creative, delivery discrepancies, tracking and reporting issues 
  • Work with the team to ensure that all campaign documentation is organized as per our specific process 
  • Assist the Ad Ops team in terms of tag audit, generation and implementation on client sites 
  • Provide strategic support in the utilization of our own and our customers’ Data Management Platforms (DMPs) 

 

Performance monitoring, reporting and optimization: 

 

  • Day to day support for monitoring and optimization of campaigns in demand side platforms and other media buying environments 
  • Oversee and maintain regular reporting on campaign performance and share regular updates with key stakeholders 
  • Monitor in market performance and provide timely recommendations for improving campaign performance 
  • Use Data modeling tools and strategies to assess overall data performance and composition to aid campaign performance 
  • Work in collaboration with the Digital Media team and client on overall strategy, planning and innovation 
  • Provide thought leadership for the deployment of recommendations on tactics, audiences, placements and pacing for programmatic campaigns 

 

Communication and relationship building :

 

  • Actively participate and provide thought leadership during campaign briefings and other related digital media presentations 
  • Act as the programmatic expert for strategy, execution, innovation, and trainings for both digital and traditional teams 
  • Ensure knowledge sharing both internally to our teams and externally to clients as required 

 

This position is for you if: 

 

  • You have 3-4 years of hands-on experience in demand-side platforms or relevant experience in display, search, trafficking, ad operations, or site analytics optimization. 
  • You have experience within Google Display and Video 360 (DBM), Campaign Manager, Google Ads, and other DSP’s and media buying platforms preferred. 
  • You understand Data Management Platforms, including used cases and benefits. 
  • You interest and aptitude for analysis / analytics (you must be an analytical thinker). 
  • You’re passionate about working with RTB in the Canadian space (data, inventory). 
  • You have strong proficiency in Power Point, Excel, and other analytics software. 
  • You have a strong understanding of pixels/tagging for digital campaigns. 
  • You’re an extra strong candidate if you have experience in traditional advertising, CRM, direct marketing, and lead generation. 
  • You have fundamental knowledge of online media metrics and analysis. 
  • You’ve got a strong customer service mentality. 
  • You have robust relationship skills, including the ability to participate in meetings and complete deliverables in a timely manner. 

 

What’s in it for you?  

 

  • Beer and wine Fridays? Check. 
  • Access to the latest industry platforms and training programs? Check.   
  • A chance to drive business results for top-tier Canadian brands? Check.   
  • An epic yearly trip to summer camp in Ontario? Check.   
  • An annual rocking holiday party in the foothills of Quebec? Check.     
  • An agency that truly believes in giving back to the community? Check.    
  • A beautiful office in Toronto’s ad industry hood, King West? CHECK!   
  • And of course, compensation based on experience, parental leave, health insurance, RRSP saving options, summer hours, vacation + extra-long weekends + a week off during the holiday season. 

 

 

 

If you think your profile fits the bill, please send your CV and cover letter to  careers@mediaexperts.com. Be sure to include “Senior Programmatic Campaign Manager – Toronto” in the subject line. 

 

Media Experts is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Media Experts, however, only those candidates selected for an interview will be contacted. 

 


Media Audience Specialist

The best way to get someone’s attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 38 years by Making a Big Impression. A data-driven Canadian media agency powered by the spirit of discovery, we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working Mediasystems™ that drive brand engagement and deliver outstanding business results.

 

 We are actively seeking a Media Audience Specialist in our Toronto office. The ideal candidate will become an integral member of our Digital Media Systems team while also working closely with our customers and account teams. 

 

 What you’d be doing day-to-day:  

  • Strategic ownership of agency portion of customer DMP and audiences 
  • Proactive segment development within customers DMP’s 
  • Work with Media Systems Design Director and Special Business Unit Leads to set strategic direction and priorities for audience targeting 
  • Work with all stake holders to understand and identify opportunities for prospecting, cross-selling, upselling and retention 
  • Optimize campaigns for delivery and performance, evaluate and develop segments for sales based on opportunity, revenue potential, scale, performance, competitive differentiation etc. 
  • Champion data integrations for customer and extend audience development beyond typical online channels 
  • Work with BI, Analytics, and Research throughout campaign life cycle 
  • Perform analysis on campaign performance and provide recommendations 
  • Manage data attributes/traits for media activation 
  • Work to set strategic direction on key categories of data needed to maximize audience targeting 
  • Develop consolidated cross-channel audience performance reporting to keep track of audience performance 
  • Identify new and critical data attributes, e.g. consumer database attributes, client data, new partner data, offline-online data matching, cross-platform data matching 
  • Own the dynamic creative strategy including dynamic creative platforms, audience triggers, optimization and reporting 

 

This position is for you if: 

  • You are an effective data-driven manager, team leader, and mentor. 
  • You enjoy working with people and have stellar technical and analytical skills. 
  • You want to showcase your skills by working with some of the biggest brands in Canada. 
  • You love data, have strong instincts, and great organizational skills. 
  • You pay extreme attention to detail, thrive under pressure, and are a team player. 
  • You want to join one of Canada’s top 10 Media Agencies and be surrounded by some of the best talent in the industry in order to learn, grow, and be the best at what you do. 

 

You’re the perfect fit if you already have: 

  • Bachelor’s Degree in Marketing, Business Administration, Statistics, or a related field. 
  • Minimum 1-2 years of experience in Audience Creation and Management, work with a Data Management Platform. 
  • Strong analytical skills to generate actionable insights from data interpretation. 
  • Advanced knowledge of Adobe Suite, Google Suite, or any other Analytics and Data Management Software. 
  • Experience with A/B and/or Multivariate testing concepts is an asset. 

 

What’s in it for you?  

  • Beer and wine Fridays? Check. 
  • Access to the latest industry platforms and training programs? Check.   
  • A chance to drive business results for top-tier Canadian brands? Check.   
  • An epic yearly trip to summer camp in Ontario? Check.   
  • An annual rocking holiday party in the foothills of Quebec? Check.     
  • An agency that truly believes in giving back to the community? Check.    
  • A beautiful office in Toronto’s ad industry hood, King West? CHECK!   
  • And of course, compensation based on experience, parental leave, health insurance, RRSP saving options, summer hours, vacation + extra-long weekends + a week off during the holiday season. 

 

If you are interested in the position, please send your CV and cover letter tocareers@mediaexperts.comand indicate“Media Audience Specialist-Montreal” in the subject line. 

 

Media Experts is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Media Experts, however, only those candidates selected for an interview will be contacted.