Numeris announces that it is moving ahead with implementation of its new Video Audience Measurement (VAM) tool. The VAM solution has received significant interest from businesses in the digital community as the industry has expressed a need for a holistic, consistent, transparent, audited video audience measurement system.
“VAM is essential as it will provide a stronger understanding of the video landscape improving our abulities to strategically invest and monetize investments in content by platform” said Alan Dark, Chair, VAM Steering Committee. Numeris is currently in discussions to explore additional digital partnerships.
Numeris Fall 2017 data shows that Netflix beats out both CTV and Global in terms of average viewing for three key English demographics: adults 18 to 34, adults 25 to 54 and children 2 to 11.The insight comes courtesy of ‘Harnessing Change: The Future of Programming Distribution in Canada,’ a report published by the Canadian Radio-television and Telecommunications Commission (CRTC).
Bell Media and VICE Media have struck a long-term programming deal that will see VICE content air and stream across Bell television, mobile, and digital platforms. Bell Media will become the exclusive Canadian broadcast home to new original programming from VICE’s U.S. linear network VICELAND, along with 650 hours of previously-produced VICE programming, set to debut this fall on Much, MTV Canada, Bell’s CraveTV streaming service, mobile app SnackableTV, and the yet to launch CTV digital SuperHub, among other platforms.
It starts with promos, then "sponsored by" billboards, then one commercial per show, then one commercial at each natural story break, then two per break, then three, and on and on. Is the history of adding commercials to programming about to repeat itself even in OTT?
Primetime's top-rated sitcom The Big Bang Theory will officially conclude on CBS next spring. Warner Bros. Television and Chuck Lorre Productions have announced its pending demise after 12 seasons (and 279 episodes). The series will end in May 2019.
Television reaches 81% of Canadians daily and 94% weekly