Would you share a shirt with a stranger?
2016… what a year. Despite the divisions and political rifts, People for Good are choosing to end this year on a high note. Their newest campaign features two random strangers sharing the same shirt to get across a simple message: the human race is a team sport. With Zulu Alpha Kilo on creative and Media Experts on media distribution, we’re hoping to spread the message far and wide that #weallfit.
In case you’ve never heard of it before, People for Good was co-founded in 2011 by Media Experts CEO and Founder Mark Sherman and Zulu founder Zak Mroueh, with the idea of promoting goodness, without any other agenda.