On January 25^th, people across the country banded together to talk, text, tweet, share, snap, and take action to end the stigma surrounding mental health issues. In just one day, 131,705,010 interactions were carried out for a total of $6,585,250 raised for mental health programs and awareness in Canada. This is the sixth year that Media Experts has executed the media strategy for this nation-wide campaign, and we could not be prouder to partner up with Bell and Lg2 to be part of such a worthy cause.

Read more from Strategy Online, Grenier aux nouvelles, and Infopresse.