Earth’s Own Selects Media Experts as Media Agency of Record
Earth’s Own, a 100% plant-based Canadian producer of dairy alternatives, such as Oat, Soy, Almond, and Cashew milk, has selected Media Experts as their Media Agency of Record. Operating out of their Vancouver office, the team is slated to handle all search, social, programmatic and offline media. The agency recently launched their first campaign with the brand in Q1 of 2020.
“As consumer habits change, Earth’s Own is in a prime position to forge meaningful and emotional connections with those looking for dairy alternatives. We needed a strong media partner to help us reach and engage our target consumer,” says Brittany Hull, Director of Marketing, Earth’s Own. “Selecting Media Experts came down to three key values we look for in partner relationships; transparency, entrepreneurial spirit, and clear focus on delivering on business outcomes. We’re thrilled to begin this partnership with such a magnetic team.”
“Earth’s Own is targeting a growing market segment, and evolving their product offerings to meet the needs of Canadians looking to make more plant-based lifestyle choices,” explains Morgan Watt, Managing Director of the Vancouver office. “With online searches for plant-based diet growing by 174% in the past 12 months alone, there is a major opportunity for the brand to reach new audiences and increase awareness of their products. As part of this new partnership, we look forward to delivering on our 2020 strategy that will enable the brand to grow their business through innovative approaches and foster a strong partnership for years to come.”