In Defense of TV Rates: Media Experts in CARDonline

According to our Director of Television Systems, Nathalie Dupont, TV is far from dead – and here’s why. In this month’s CARDonline newsletter, Nathalie penned a thought piece on the benefits of TV campaigns, and how the process has changed for buyers looking to negotiate deals. Bottom line from Dupont: “The benefits gained from a successful television campaign are precisely why the impact of a declining audience is so noticeable.” Read Nathalie’s piece in CARDonline.