Bell Media’s newest innovation has given advertisers a workaround for viewers who tend to skip through ads or avoid them altogether. Using AI technology developed by Mirriad Productions, Bell Media now offers in-content advertising solutions, such as virtual product placements and ads inserted directly into episodes of its self-produced TV series. Nathalie Dupont, Director, Broadcast, believes this innovation is a game-changer commenting, “With buyers, this is going to breathe new life into every step of that process, from researching the new offering, planning its purpose within the campaign, and finally, witnessing the benefit it can deliver for a brand.” Read more in CARD Online.