International Women’s Day Employee Spotlight: Alisha Badhan, Media Planner
How did you come to be at Media Experts?
I had just done my BBA in Marketing Management at Kwantlen Polytechnic University and then from there I applied and got hired at Media Experts.
Describe your journey at this organization.
I’ve been here for just a little over a year. I started off as Coordinator and now I am a Media Planner, so I feel like I’ve learned a lot in a short time. I’ve been working from home since I started, but despite that I feel like I’ve made close friendships with my teammates and really got to know them. It was their support that allowed me to learn quickly and progress to my current role.
Even with clients, while it’s been all virtual, I feel like I have developed strong relationships and have found my voice with my them.
What is one piece of advice you have carried that has motivated you to succeed?
It’s more of a quote that I really love: “Shoot for the moon and even if you miss, you’ll land among the stars.” I had always heard it growing up and it stuck with me. To me, it means to try to reach your best potential even if you don’t reach that ultimate goal, you’ll still have moved very far from where you started.
How would you define gender equality within the workplace?
To me it means that all employees should have the equal access to all of the same resources, opportunities and pay. For some companies, the top level is still mostly men and I think going forward the goal globally should be to have the ratio be equal between men and women at all levels.
I think Media Experts does a pretty good job with gender equality. At all levels of the company, I see a good mix of men and women. I’ve also met a lot of powerful women during my time here that I really look up to.
What is your best characteristics and why?
Perseverance. It takes a lot of patience and strength to keep going, not give up and just try a little bit harder each time. I think I have that in me. I do this a little bit every day. For example, when working on one of my major clients and feeling like things were slipping through the crack or we had lots of campaigns going on at one time, I still kept putting one foot in front of the other and kept working harder at it, and got organized versus falling behind and giving up.
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If I knew I couldn’t fail I would? I think I would want to open my own business.
I’ve been making cakes and pastries since I was younger and a lot of people have told me that I should open a bakery.
Who is your real-life heroine? Malala Yousafzai. She’s an activist around my age and a Nobel Peace Prize winner. I remember seeing her in the news and hearing her story and I thought she was really powerful.
Where would you most like to live? Right now, with the gas and housing prices, anywhere but Vancouver!
Which living person do you most admire? I would have to say my mom, and the women in my family.
What thing always makes you smile? The start of a new day. I love a fresh start.