In honour of International Women’s Day, which took place this week, we are continuing to highlight the incredible achievements and contributions of women all week.

Today, the spotlight is on Media Experts’ own Meghan Kennedy, Media Account Director.

How did you come to be at Media Experts?

I actually had a friend who had moved over to Media Experts. He and I kind of followed each other around at the different agencies we had worked at prior. He told me a lot of great things about Media Experts, so I followed him here. The rest is history.

Describe your growth at the organization.

It’s been great. I started as a supervisor in 2017, and now I’ve moved up to Director. I’ve had a lot of great support at Media Experts, enabling me to grow, which has been fantastic. I attribute a lot to the teams that I’ve been able to work with and the different opportunities that I’ve been given, like new client onboarding, being able to be a part of the pitch teams and having kind of a larger presence, not only at Media Experts but also at IPG.

Out of all of your accomplishments, both big and small, what are you the proudest of?

I will always carry this one very near and dear to my heart. One of the first campaigns that I worked on from start to finish for BMW was the X3 launch. We ended up winning a Media Innovations Award for that. It was my baby campaign.

What is one piece of advice you have carried that has motivated you to succeed?

Be comfortable with who you are.

That’s it. Because if you’re not comfortable with who you are, you can’t expect other people to be. You end up accepting things that you may not like and end up dealing with things that are not within your boundaries. So, the advice that I’ve been given that carries me through my career, my personal life, and that I would give to anyone who would listen is to be comfortable with and know who you are.

Where do you see yourself in 10 years and how do you plan to get there?

I mean, I’m trying to get through the next year, right? It’s very difficult to answer this question because there is so much uncertainty and life constantly changes so much, be it from a career standpoint, a personal standpoint, and of course because of external factors. I think COVID caused a lot of people to take a closer look at their lives and have shifted what their plan, whether ten years or five, might have been pre-COVID. So, I can’t commit to where I see myself in 10 years or even how I’m going to get there because I don’t know.

I think there’s a lot of freedom within not knowing as opposed to having a set plan, because then I can change it, without feeling like I need to stay within it. I can find something new that maybe I’d never thought of that would alter that plan. So, I love the fact that I don’t have a 10-year plan.

I mean, I have a very high level ‘Where I’d like to be’, and I have set reasonable expectations for myself and those around me. But it’s very difficult to say for sure because again there’s so much uncertainty in the world.

Fill in the blanks 

What is your idea of perfect happiness?
Being on a beach with all the people that I love and my dog.

Which words or phrases do you most overuse?
“Grow Up”, “Get Real”

What is your most marked characteristic?
My openness. Being my authentic self with everyone.

Who is your favorite fictional heroine?
Anita Blake. She is a vampire hunter, she’s very strong-willed, very independent, does what’s good and what is right and protects other people.

Best advice you ever got?
Don’t stress about what others think about you. They’re not spending nearly as much time thinking about you as you think. They’re too focused on themselves.

What do you most value in your friends?
Honesty and the ability to understand my (sometimes very) dark sense of humor