There has been a great deal of talk on social media and around the web in the last few weeks about Google’s new inbox format. Some love it, others hate it, and advertisers have been split on whether the new automatic email separation would make email marketing easier or much more difficult.

Amidst all the speculation and chatter, new figures are emerging that suggest that worries over Gmail’s new email filtering system hampering e-marketing are warranted. Numbers published in The Atlantic Wire from MailChimp email marketers lay out a troublesome picture.