Kris Davis Joins The Globe’s MarTech Morning Panel
On May 27th, Kris Davis our Senior Vice-President, Client Business Partner, joined Globe Content Studio’s MarTech Morning virtual panel. Kris and industry experts from Canadian Tire and Pinterest dove into the growing use of e-commerce during the pandemic, answering top-of-mind questions and sharing best practices for brands to succeed, such as:
- Essential elements of any successful e-commerce platform
- How brands can market online offerings to new and existing customers
- The longevity of current e-Commerce buying habits: a temporary shift, or a full behavioural adoption
- Effect on bricks-and-mortar operations