Senior Analyst, Search Marketing

Le meilleur moyen d’attirer l’attention est de sortir du lot et de faire plus forte impression. C’est en appliquant ce principe que Média Experts fait tourner les têtes depuis 39 ans. Agence média canadienne axée sur les données et animée par l’esprit de découverte, nous bâtissons des marques emblématiques sur le marché canadien. Grâce à notre approche unique et nos stratèges média efficaces conçus spécifiquement pour les besoins de nos clients, nous ne cessons de découvrir de nouvelles façon de livrer des résultats daffaires exceptionnels.   

Position Summary

We are actively seeking a Senior Analyst, Search Marketing Systems (PPC). The ideal candidate will become an integral member of our Digital Media Systems team while also working closely with our customers and account teams.

The role can be based out of Toronto or Montreal.

Job Responsibilities
  • Help in leading and mentoring junior SEM Analysts & Coordinators.
  •  Provide thought leadership and driving strategy for some of Canada’s top SEM accounts Perform output quality control (reports, post analyses, campaign setups, etc.).
  • Monitor campaign budgets being managed by junior members to respect deadlines.
  • Develop, implement, manage and optimize Pay per Click (PPC) campaigns for various customers across a variety of online publishers including Google and Bing Ads.
  • Conduct keyword research, analysis, bucketing, and matching in order to develop quality keyword lists for both PPC and SEO purposes.
  • Create promotional text ads for use with a variety of campaigns across different publishers and develop ad testing programs. Report on PPC campaign performance through the use of Web Analytics Software, Bid Management Platforms, Excel, Power Point and proprietary or 3rd party reporting tools.
  • Help to develop, implement, analyze and communicate on PPC and SEO synergies.
  • Participate in campaign briefings, meetings, presentations, and reporting calls.
  • Stay abreast of the latest trends in the Search Marketing industry in North America through constant research, article reading, webinars, and industry events.


Desired Skills & Experience

  • Bachelor’s Degree in Marketing, Business Administration, Statistics, or a related field.
  • Minimum 3 years of experience in Search Marketing (PPC).
  • Minimum 2 years of client service and/or customer management experience in an agency environment.
  • Experience managing, mentoring, supervising, and coaching small teams.
  • Proven success in managing, optimizing, and reporting on PPC campaigns.
  • Ability to integrate and synergize PPC and SEO campaigns for maximum impact.
  • Solid understanding of how other media activities affect PPC, SEO and Paid Social campaigns.
  • Strong analytical skills to generate actionable insights from data interpretation.
  • Advanced knowledge of Microsoft Suite, Google Analytics, and Adobe Site Catalyst. Impeccable written and verbal communication skills in both English and French.
  • Experience with DoubleClick Search, Adobe Marketing Cloud, and DCM is an asset.
  • Google AdWords Advanced and BING Ads Certification required. Knowledge and experience in Paid Social Media Marketing is an asset.
  • Experience with A/B and/or Multivariate testing concepts is an asset. (Required if Senior)

Apply for this position here. 

IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process.  We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted. 


Coordinator, Search Marketing

The best way to get someone’s attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 39 years by Making a Big Impression. A data-driven Canadian media agency powered by the spirit of discovery; we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working media strategies that drive brand engagement and deliver outstanding business results.

Position Summary
We are actively seeking a Coordinator, Search Marketing. The ideal candidate will become an integral member of our Digital Media Systems team while also working closely with our customers and account teams.

The position can be located in Montreal or Toronto area.

Job Responsibilities

  • Assist on all administrative functions of the Search Marketing department.
  • These may include proof of purchase reports, reconciling campaigns, media purchase authorizations, budget pacing reports and more.
  • Help Analysts (PPC and SEO) with keyword research, creative writing, ad copy testing, day-to-day management of pay per click campaigns, optimization implementations, data analysis, reporting, power point presentations, local listings management, other media integration and more.

Desired Skills & Experience

  • DEC with a Marketing Option, Bachelor’s Degree in Marketing, Administration, Statistics, or similar.
  • Strong analytical skills with an innate ability to think outside the box.
  • Excellent written & verbal communication skills.
  • Excellent working knowledge of Microsoft Excel, Word, Outlook & PowerPoint.
  • Strong attention to detail, problem-solving, analysis, and time management skills.
  • Ability to work well under pressure in an extremely fast-paced environment.
  • Extreme passion and curiosity for digital marketing and online advertising.

Apply for this position here. 

IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process.  We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted. 


Supervisor, Media Planning

The best way to get someone’s attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 39 years by Making a Big Impression. A data-driven Canadian media agency powered by the spirit of discovery; we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working media strategies that drive brand engagement and deliver outstanding business results.

Position Summary
The role of a Media Planning Supervisor is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. The Media Planning Supervisor is also responsible for training and mentoring junior employees. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Job Responsibilities

  • Lead the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and go beyond the brief.
  • Confidently and effectively communicate with the leadership team to address needs of the account (e.g. ensure campaigns launch according to plan, address questions quickly with appropriate client communication, flag concerns, etc.).
  • Proactively prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
  • Ensure that all media plans adhere to the agency’s values, philosophies and processes.
  • Maintain the media plan and regularly evaluate the campaign performance. Effectively manage ongoing client expectations in regards to work back schedule, and deadlines.
  • Build and maintain strong client relationships and respectful partner relationships.
  • Oversee the administration and maintenance of the buy.
  • Oversee team members in preparing and maintaining accurate and client finance reports and budget control reporting (BCRs).
  • Provide ongoing actionable feedback and training to direct reports in order to ensure performance and development goals are achieved.
  • Proactively contribute to and/or prepare media POVs. Contribute to the improvement of overall product and image and making recommendations where appropriate.

Desired Skills & Experience

  • Post-Secondary education – University graduate and/or advertising/marketing College degree preferred.
  • Minimum of four (4) years’ experience in integrated media planning.
  • Ability to develop positive on-going business relationships with a focus on client service.
  • Ability to build strong internal relationships and partnerships.
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources to media planning.
  • Strong presentation skills.
  • Proactive approach to problem solving, supporting the team, self-development, etc.
  • Proficiency with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma).
  • Strong learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work well under pressure and multi-task in a fast paced environment. Ability to work collaboratively as well as independently.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Ability to travel as required.
  • Bilingual fluency in both French and English required. 


Assistant Planner

The best way to get someone’s attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 39 years by Making a Big Impression. A data-driven Canadian media agency powered by the spirit of discovery, we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working media strategies that drive brand engagement and deliver outstanding business results. 

 

We are looking to hire a Assistant Planner to join our Media Planning Team in our Montreal office. You’ll work closely with our planners and buyers to develop and implement strategic media plans for our customers, which include some of Canada’s most successful brands. If this sounds like a fit, come help us Make a Bigger Impression: on the media industry, on top-tier Canadian brands, and on your career. 

 

A bit about you: 

  • You are a self-starter
  • You’re a strong communicator
  • You boast excellent attention to detail
  • You’re got efficient time management skills
  • You’re a star at collaborating with teams
  • You’re known for your strong problem-solving skills and your ability to learn quickly.

 

Impress us with: 

  • A post-secondary certificate or degree with preference for Media and/or Marketing specialization or similar achievement
  • Your ability to work well, even thrive, under pressure and perform well in a in a fast-paced and dynamic environment
  • Your excellent working knowledge of the Microsoft Office Suite of programs, (Excel, Word, PowerPoint & Outlook)
  • A strong passion for the advertising business and an eagerness to learn.

 

What’s in it for you? 

  • Beer and wine Fridays? Check
  • Access to the latest industry platforms and training programs? Check.
  • A chance to drive business results for top-tier Canadian brands? Check.
  • All the summertime rooftop hangs and BBQs you can handle? Check.
  • A beautiful office in Montreal’s burgeoning tech neighbourhood, Mile-Ex? CHECK!
  • And of course, compensation based on experience, parental leave, health insurance, RRSP saving options, summer hours, vacation + extra-long weekends + a week off during the holiday season.

 

Apply for this position here. 

IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process.  We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted. 

 

 


Coordinator, Ad Operations 

The best way to get someone’s attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 39 years by Making a Big Impression. A data-driven Canadian media agency powered by the spirit of discovery, we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working media strategies that drive brand engagement and deliver outstanding business results. 

We are actively looking for a Digital Ad Operations position to join our dynamic team of experts in Toronto. 

A bit about the role: 

Reporting to the Ad Operations Supervisor, the Ad Operations Coordinator will be a key fixture in the implementation of our digital media campaigns across a range of client accounts. You will be a point person for campaign trafficking and troubleshooting for both internal company issues and external publisher issues. The Ad Operations Coordinator will effectively coordinate and communicate operational needs to provide a technical liaison between our planning teams and our SBUs (special business units.) 

Impress us with:  

  • Your digital campaign set-up and trafficking within DoubleClick’s CM ad server (including generating and testing ad tags for campaign launches). 
  • Training provided on the job.  Resources also available online https://www.google.com/training/enroll  
  • Prior experience is an asset. 
  • Your capacity to manage trafficking modifications and additions or cancellations. 
  • Your ability to review and test digital creative assets to ensure creative adheres to technical specifications. 
  • How you troubleshoot potential ad servers and creative issues that affect implementation, tracking and/or reporting. 
  • Your skills at liaising with the digital account team to ensure timely campaign launches and accurate fulfillment of campaign delivery. 
  • Your communication with publishers and vendors to ensure the proper set-up and deployment of campaigns. 
  • Your openness to working with Ad Ops team members to quickly resolve technical issues and provide recommendations and solutions. 
  • Any additional projects and tasks supporting the Ad Operations team where required over time. 

 A bit about you:  

  • You have strong knowledge of digital media channels and formats available to advertisers in Canada. 
  • You understand Digital Ad Serving fundamentals with basic knowledge of HTML, JS, CSS etc. 
  • You have high proficiency with MS Excel. 
  • You have the ability to work as a team with Account Management/Creative/Production partners. 
  • You bring imaginative problem-solving skills with resolve  to the table to see technical issues through to completion. 
  • You drive as a team player with a strong desire to exceed expectations.  
  • You are detail oriented with excellent organizational skills. 
  • Bonus: You have post-secondary degree/diploma. 


What’s in it for you?   

  • Beer and wine Fridays? Check.  
  • Access to the latest industry platforms and training programs? Check. 
  • A chance to drive business results for top-tier Canadian brands? Check. 
  • An epic yearly trip to summer camp in Ontario? Check. 
  • An annual rocking holiday party in the foothills of Quebec? Check.    
  • An agency that truly believes in giving back to the community? Check.   
  • A beautiful office in Toronto’s ad industry hood, King West? CHECK! 
  • And of course, compensation based on experience, parental leave, health insurance, RRSP saving options, summer hours, vacation + extra-long weekends + a week off during the holiday season.  

Apply for this position here. 

Media Experts is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Media Experts, however, only those candidates selected for an interview will be contacted.