Senior Analyst, Search Marketing

Le meilleur moyen d’attirer l’attention est de sortir du lot et de faire plus forte impression. C’est en appliquant ce principe que Média Experts fait tourner les têtes depuis 39 ans. Agence média canadienne axée sur les données et animée par l’esprit de découverte, nous bâtissons des marques emblématiques sur le marché canadien. Grâce à notre approche unique et nos stratèges média efficaces conçus spécifiquement pour les besoins de nos clients, nous ne cessons de découvrir de nouvelles façon de livrer des résultats daffaires exceptionnels.   

Position Summary

We are actively seeking a Senior Analyst, Search Marketing Systems (PPC). The ideal candidate will become an integral member of our Digital Media Systems team while also working closely with our customers and account teams.

The role can be based out of Toronto or Montreal.

Job Responsibilities
  • Help in leading and mentoring junior SEM Analysts & Coordinators.
  •  Provide thought leadership and driving strategy for some of Canada’s top SEM accounts Perform output quality control (reports, post analyses, campaign setups, etc.).
  • Monitor campaign budgets being managed by junior members to respect deadlines.
  • Develop, implement, manage and optimize Pay per Click (PPC) campaigns for various customers across a variety of online publishers including Google and Bing Ads.
  • Conduct keyword research, analysis, bucketing, and matching in order to develop quality keyword lists for both PPC and SEO purposes.
  • Create promotional text ads for use with a variety of campaigns across different publishers and develop ad testing programs. Report on PPC campaign performance through the use of Web Analytics Software, Bid Management Platforms, Excel, Power Point and proprietary or 3rd party reporting tools.
  • Help to develop, implement, analyze and communicate on PPC and SEO synergies.
  • Participate in campaign briefings, meetings, presentations, and reporting calls.
  • Stay abreast of the latest trends in the Search Marketing industry in North America through constant research, article reading, webinars, and industry events.


Desired Skills & Experience

  • Bachelor’s Degree in Marketing, Business Administration, Statistics, or a related field.
  • Minimum 3 years of experience in Search Marketing (PPC).
  • Minimum 2 years of client service and/or customer management experience in an agency environment.
  • Experience managing, mentoring, supervising, and coaching small teams.
  • Proven success in managing, optimizing, and reporting on PPC campaigns.
  • Ability to integrate and synergize PPC and SEO campaigns for maximum impact.
  • Solid understanding of how other media activities affect PPC, SEO and Paid Social campaigns.
  • Strong analytical skills to generate actionable insights from data interpretation.
  • Advanced knowledge of Microsoft Suite, Google Analytics, and Adobe Site Catalyst. Impeccable written and verbal communication skills in both English and French.
  • Experience with DoubleClick Search, Adobe Marketing Cloud, and DCM is an asset.
  • Google AdWords Advanced and BING Ads Certification required. Knowledge and experience in Paid Social Media Marketing is an asset.
  • Experience with A/B and/or Multivariate testing concepts is an asset. (Required if Senior)

Apply for this position here. 

IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process.  We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted. 


Assistant, Media Planner

The best way to get someone’s attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 39 years by Making a Big Impression. A data-driven Canadian media agency powered by the spirit of discovery; we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working media strategies that drive brand engagement and deliver outstanding business results.

Position Summary
The role of an Assistant Media Planner is to support the team with the preparation of media plans, recommendations, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Job Responsibilities

  • Accurately maintain client records, media approval documentation, and media purchase contracts.
  • Monitor and maintain appropriate campaign execution and performance.
  • Assist in solving/clearing billing discrepancies/queries in a timely manner.
  • Ensure invoice information is collected and follow up with external suppliers to gather missing information as required.
  • Support the team with preparing and maintaining accurate and timely billing and budget control reporting.
  • Support the creation of campaign post reports.
  • Source proposals from media partners as required.
  • Assist with document creation: presentations, visual summaries, schedules and reports.
  • Assist the media planning team with developing costs and data collection for recommendations and analysis.
  • Maintain updated team status reports.
  • Assist with the preparation of media POVs/evaluations.
  • Coordinate and attend learning sessions with key media suppliers.
  • Develop proficiency with necessary media research tools, systems, and software.
  • Proactively develop knowledge of the media landscape.
  • Support the team on various client related projects as required.

Desired Skills & Experience

  • Post-secondary education – University graduate and/or advertising/marketing College degree preferred.
  • Driven desire to develop and excel in a media career. Client service oriented.
  • Excellent communication skills (both written and verbal).
  • Ability to work collaboratively as well as independently.
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Excellent ability to manage and prioritize time effectively.
  • Ability to work well under pressure and multi-task in a fast-paced environment.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Strong learning agility, with a passion for continuous development.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

Apply for this position here. 

IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process.  We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted. 


Associate, Social

The best way to get someone’s attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 39 years by Making a Big Impression. A data-driven Canadian media agency powered by the spirit of discovery; we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working media strategies that drive brand engagement and deliver outstanding business results.

Position Summary
The role of the Associate is to support the initial campaign set up, campaign billing, administrative tasks, and reporting. Their goal is to support Spcialists to improve the quality and performance of all accounts.

Job Responsibilities

  • Support the Social team with initial setup on a variety of campaigns via multiple platforms (Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest, TikTok and other 3rd party platforms).
  • Assist the Social team with keeping track of upcoming campaigns and ensuring they launch as per the appropriate calendars.
  • Assist the Social team solving/clearing billing discrepancies or queries in a timely manner.
  • Work with the Social team to track, measure, and assist with analysis of post launch campaign activities.
  • Accurately maintain client records, media approval documentation, and media purchase contracts.
  • Assist the Social team with monitoring and maintaining campaign performance.
  • Support Specialists with sourcing proposals from media partners. Assist with document creation: presentations, visual summaries, schedules and reports.
  • Liaise with the ad operations team to ensure campaign set-up, website tagging, ad serving, etc.
  • Coordinate and attend learning sessions with key media partners.
  • Develop proficiency with necessary media research tools, systems, and software.
  • Support the team on various client related projects as required.
  • Proactively develop knowledge of the digital media landscape.

Desired Skills & Experience

  • Post-secondary education – University graduate and/or advertising/marketing College degree preferred.
  • Understanding of digital advertising concepts and terms an asset.
  • Driven desire to develop and excel in a digital media career.
  • Client service oriented.
  • Passion for data, emerging media and technology.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Excellent communication skills (both written and verbal). Ability to work collaboratively as well as independently.
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Excellent ability to manage and prioritize time effectively.
  • Ability to work well under pressure and multi-task in a fast-paced environment.
  • Strong learning agility, with a passion for continuous development.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

Apply for this position here. 

IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process.  We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted. 


Looking for you!

Media Experts is a leading Canadian media agency helping major Canadian brands deliver messaging across broadcast, print, out of home and digital. We are data-driven and powered by the spirit of discovery. Our unique approach revolves around designing effective, hard-working media strategies that drive brand engagement and deliver outstanding business results. The energy in all our offices is contagious, vibrant and fun!

We are always on looking for great talent who have a passion for doing great work and having fun along the way! If that is you, don’t hesitate to drop us a note with your resume at careers@mediaexperts.com.