welcome
letter from the CEO
executive summary
org chart
meet the team
Deeply knowledgeable and forward-thinking, Karel presents a unique perspective on the needs of Canadian marketers, enabling him to help clients and agencies navigate the ever-evolving digital landscape. He has also spearheaded evolution in the agencies structure and services, launching Media Experts’ search practice, Canada’s first Business Intelligence offering, and Xpeto, Canada's first agency programmatic trading desk. His leadership and understanding of both traditional and digital media landscapes in Canada help keep Media Experts clients on the leading edge of innovation and growth.
RELEVANT EXPERIENCE:
BMW, MINI, Bell Canada, WestJet, L'Oreal, Acura
Passionate about data and analytics and laser-focused on how they can be applied to clients’ success, Jennifer works with her customers to evolve and innovate in the world of digital through their use of technology and data. This ensures that they speak to the right audiences and can measure and report on real world business results that tie directly to the impact of their advertising efforts. Her strategic thinking and extensive media knowledge have been put to work for a variety of clients, awarding her with MIA, Smartie, Festival of Media and Google wins for her work, showcasing her ability to create innovative solutions for her clients that drive real results.
RELEVANT EXPERIENCE:
BMW, Bell Canada, MINI Cooper, Honda, Acura, Stuart Weitzman, Reitmans, Addition Elle, Interac, CAA
One part strategy, one part creative, Nish loves working with teams and partnering with clients to uncover the cultural opportunity to help brands grow. Nish passionately champions great ideas, driving them to excellent business outcomes. The ideas he’s pushed have seen tremendous success, such as the 2019 Black & Abroad campaign, which received four Cannes Lions Awards. He has developed award winning work for a broad range of clients including MasterCard, Ford and Lincoln Motor Company, Bridgestone and Harley-Davidson.
RELEVANT EXPERIENCE:
Nespresso, Amazon, Lincoln, Canada Goose
Flavia D’Orazio brings over 28 years of media research, planning and buying experience to her role as EVP, Client Business Partner. Her extensive experience across all media channels, combined with a highly results-focused approach, underpin Flavia’s commitment to the growth of our customer’s businesses. Flavia’s leadership and strategic foresight, developed over two decades, make her ideally suited to guide L’Oréal through this shift.
RELEVANT EXPERIENCE:
BMW, Bell Canada, Lise Watier, Stuart Weitzman, Suzy Shier, Holt Renfrew, le Chateau, Novartis, AstraZeneca
An analytically driven marketing professional, Olivier has had the opportunity to work in various roles - including marketing strategy, data & analytics, new business development, and media strategy - across several verticals such as automotive, retail, and travel & tourism. With his diverse experience, he consistently brings a fresh perspective to business and marketing opportunities and enjoys challenging the status quo.
RELEVANT EXPERIENCE:
ATB, Dairy Farmers of Canada, Destination Canada, Ford, Lincoln, WestJet, Whirlpool
As Retail Media Lead for Canada, Emmanuel leverages extensive omnichannel expertise. He has led eCommerce business development for global CPG giants such as Philips and Nestlé, with a strong track record of integrating retail insights and performance marketing. His ability to bridge data and technology makes him a pivotal resource for accelerating digital commercial growth in today’s digitally driven business landscape.
RELEVANT EXPERIENCE:
Novartis, Export Development Canada, McKesson, Paladin Labs, Bell Canada, AstraZeneca, Bayer
A highly adaptable and results-driven media planning director, Audrey brings nearly two decades of expertise to the Canadian market, with a deep understanding of the unique nuances of the Quebec market. She applies her experience and knowledge across various verticals, including telecom, B2B, retail, and streaming services. Audrey’s strategic approach and commitment to excellence consistently drives measurable success and long-lasting impact for her clients.
RELEVANT EXPERIENCE:
Bell Canada, Paladin Labs, McKesson, Export Development Canada, Sanofi, L'Oréal
A strategic thinker, Nicolas is pushing the industry forward with unique executions and a strong POV on the role of data in media. Nicolas currently leads media strategy, leveraging his expertise in cross-channel media planning. Always striving to find new ways to execute client campaigns, his most recent successes include Bell Canada and WestJet. Originally from France, Nicolas currently sits on the advisory board for “Le Bec,” in Quebec and enjoys working in both English and French.
RELEVANT EXPERIENCE:
BMW, TD Bank, Bell Canada, WestJet, TELUS, General Mills, Novartis
Fueled by caffeine and driven by performance, Vanessa oversees 360 planning initiatives as part of the Media Experts client account team. For over a decade, she has consistently helped leading Canadian brands break through the clutter within hyper competitive verticals.
Her eagle eye focus on business outcomes that matter have generated record-breaking results across the pharmaceutical, retail, insurance, banking, travel and automotive sectors. Think with Google even published an article outlining her ability to connect audience insights to media activation to drive better performance.
RELEVANT EXPERIENCE:
AstraZeneca, Novartis, Uniprix, Proxim, McKesson, Export Development Canada
360 media planning is more than just a vocation for Nikki – it’s a passion. Over the last seven years she has expanded her portfolio to include some of Canada’s top brands in consumer package goods, travel, and wine and spirits. Nikki makes her job to stay head of the curve on innovations in all forms of media, both digital and traditional, applying the latest trends to execute campaigns that break through and deliver on brand objectives. She understands the relationships between the mediums and how they work together to deliver brand objectives and successful campaigns. This passion for media flows into her work as Professor at Georgian College where she is the faculty lead for Media Planning and Buying courses.
RELEVANT EXPERIENCE:
BMW, WestJet , P&G, Nestle, Honda, Kellogg’s
Bringing seven years of experience and learning to his role, Vincent is remarkable for his rigorous work ethic, strategic thinking, extensive media expertise, and creativity in problem-solving. He is passionate about business and manages his projects with an entrepreneurial vision, always looking for viable solutions that allow for healthy growth for his clients.
Vincent has extensive experience working with clients across various industries, from home improvement, government, finance, pharmaceutical, automotive, entertainment, and retail. His clients have included heavy hitters such as Tanguay, Corbeil, Bath Fitter, Mackenzie Investment, IG Wealth Management, and The Walt Disney Company.
In his current role, Vincent brings efficiency and structure to the day-to-day operations to ensure it runs smoothly. He does this by finding ways to automate repetitive tasks and ensure talents can work on the critical pieces of the business.
RELEVANT EXPERIENCE:
Acura, ATB, Bell Canada, BMW, Corbeil, Desjardins, Honda, Hydro-Quebec, Interac, Investors Group, MacKenzie Investments, Royal Canadian Mint, Tanguay, McKesson, WestJet.
Innately curious with a passion for consumer insight and growth, Lindsay brings over 10 years of experience and expertise in her position as VP, Strategy, at Media Experts. With a diverse portfolio spanning various industries and clients such as government, telecommunications, fashion retail, e-commerce, and cosmetics, Lindsay's contributions have earned recognition in the industry, including a Media Innovation Awards win for her impactful work on Bell Canada Residential Services. In her current role, she actively collaborates with all Media Experts teams to steer ongoing enhancements in strategy, planning products, and the cultivation of consumer insight within the dynamic media landscape.
RELEVANT EXPERIENCE:
Bell Canada, AstraZeneca, Novartis, Export Development Canada, Mckesson, BMW, Couche Tard, Aldo, Lise Watier.
Resourceful and solutions-oriented, Rachel has been a key contributor to Media Experts’ operational excellence since joining the agency in 2006.
After getting her start on the Media Experts Broadcast team as a Media Coordinator, Rachel quickly climbed the ranks, eventually finding herself on the operations team, where she discovered her true passion for streamlining and automating processes within the agency. She continues to play a pivotal role in ensuring compliance to process and data security according to company principles and practices. In her time as Managing Director, she provided subject matter expertise regarding key business process decisions related to media execution and operational workflow. She was also responsible for overseeing the Financial Operations, Business Solutions and Project Management teams. She has been an essential collaborator with respect to developing solutions for IPG, bringing value to the entire network. In her current role as Vice President, Operations, is responsible for Media Experts’ overall operational goals, which branches out to all teams including the SBUs.
RELEVANT EXPERIENCE:
L'Oréal, Lise Watier, Paladin Labs, Aldo Shoes, Bell Canada, BMW, Clorox, Honda, Telus, WestJet, Lufthansa.
An expert negotiator with almost 15 years of experience, Pina handles cross-channel vendor relations with resourcefulness and foresight.
Pina has brought Media Experts to the next level in terms of its broadcast business. She has been instrumental in efforts to future proof the agency, and has led the charge to ensure her teams were trained to hunt for value across all media. Handling a combined $100M in billings, her teams have closed deals which were beneficial to all the agency’s departments, making it the force that it is today.
Pina has experience in traditional media buying, planning and investment; a solid 360 foundation which greatly contributed to her immense knowledge of the Canadian media landscape.
In her current role as VP, Investments, she manages a team of broadcast and digital investment buyers and is responsible for the growth of Media Experts’ connectivity to IPG partner agencies, teams and media vendors. . Her track record is proven when it comes to driving incremental savings and value and identifying efficiencies across channels.
Her clients have ranged from heavy hitters in the broadcast field, including large contracts for the Stanley Cup finals, but also across several other industries, such as luxury automotive, pharmaceutical and travel. Driven and ambitious, she strives to not only deliver results, but to push for value.
RELEVANT EXPERIENCE:
Lise Waitier, BMW, Couche-Tard, Bell Canada, ALDO
A creative leader with over 11 years of experience in the digital sphere, Emily brings a deep understanding of this ever-evolving industry to her role, making her a powerful force who consistently over-delivers on client objectives.
Beyond having hands-on experience working with and leading the WestJet team for over seven years, Emily also has experience across various industries, from government, B2B, tourism, and retail. She has also been instrumental in developing the Media Experts Digital Maturity audit, a clear path for clients to ensure digital excellence.
In her current role, Emily brings her performance and digital expertise to various client accounts, forging a clear and comprehensive path to reaching their business goals.
Always striving to learn more, she has also spearheaded several innovative campaigns that were shortlisted for industry-leading media awards.
RELEVANT EXPERIENCE:
WestJet, Sirius XM, Export Development Canada, Royal Canadian Mint, Best Buy, Bell Canada, Tanguay
Jennie Matus is a reliable digital advertising media professional with extensive experience across a variety of mediums, representing world-class brands on both the client and publisher sides. Throughout her career, she has served as a passionate brand evangelist, representing advertising on approximately 50 websites in the Canadian market, including Allrecipes.ca, Bestbuy.ca, ETOnline.com, Redflagdeals.com, Thestar.com, Walmart.ca, and more.
Jennie has built and nurtured strong relationships with these partners, viewing herself as an extension of their companies while working collaboratively to achieve revenue goals. As the primary touchpoint for these brands in market, she trains and supports sales teams, positions research and products to attract advertisers and drive sales, develops comprehensive product collateral and sales packages, and helps identify and implement new product strategies.
RELEVANT EXPERIENCE:
Allrecipes.ca, Bestbuy.ca, ETOnline.com, Redflagdeals.com, Thestar.com, Walmart.ca
transition plan
PILLARS
planning process
our audience-first, end-to-end campaign planning and activation tool which ensures a consistent workflow enables collaboration and efficient execution
case studies
BELL’S RESPONSE
TO THE ROGERS OUTAGE
The Challenge
When Rogers experienced a nationwide outage, Bell Canada faced both a challenge and an opportunity—how to quickly reinforce its reliability and capture market share at a time when consumer frustration with Rogers was at its peak. The window to act was short, and traditional campaign turnaround times wouldn’t be fast enough.
Our Solution
Because we manage this level of complexity daily—working with 13 Bell Canada business units, over 600 projects annually and 1,500+ unique jobs—we were built to respond with speed and precision.
Within 48 hours, we developed and launched a fully integrated campaign positioning Bell Canada as the dependable alternative. Leveraging real-time insights, we executed seamlessly across digital, social, and traditional media channels, coordinating multiple internal and external teams to ensure alignment and rapid activation.
The Results
27 million impressions to the right people in just two weeks.
400% increase in sales—demonstrating that agility and precision directly drive business outcomes.
Proved our ability to turn real-time insights into action at unmatched speed, ensuring Bell Canada capitalized on the moment before the news cycle shifted.
WESTJET’S RESPONSE TO
A NATIONWIDE STRIKE
The Challenge
WestJet was facing one of the biggest crises in its history—a nationwide union strike threatening to ground flights during a critical long-weekend travel period. As a newly onboarded agency partner, we had to act immediately to minimize revenue loss, protect brand reputation and navigate consumer uncertainty in real time.
Our Solution
Because we had already built a bespoke servicing model with on-the-ground teams in Vancouver, Toronto, and Montreal, we were prepared to mobilize instantly.
Enacted a real-time contingency plan, pausing and reactivating media four times over the weekend as negotiations unfolded.
Used social listening to track sentiment, ensuring messaging was aligned with public perception before re-entering each market.
Shifted messaging post-strike to a brand relaunch campaign, helping rebuild trust and loyalty among travelers.
The Results
Protected WestJet’s brand equity by ensuring strategic re-entry into the market at the right time.
Helped WestJet surpass Q4 sales goals despite the disruption.
Since onboarding, we’ve launched 90+ campaigns, delivering a +8% increase in ROAS for WestJet’s destination marketing efforts.
Our rapid-response strategy wasn’t just about damage control—it was about long-term brand preservation and recovery.
HONDA’S NEED FOR SPEED
AND AGILITY
The Challenge
In the fast-moving automotive industry, Honda Canada needed a media partner that could keep pace with shifting market dynamics, fluctuating consumer demand, and internal business priorities. With six distinct lines of business (LOBs)—each with unique goals, audiences, and decision-makers—Honda required a responsive, data-driven approach to media execution. Additionally, with dealers spread across Canada, each with constantly evolving regional needs, we had to ensure we could deliver precise and efficient local media activations every month.
Our Solution
To meet this challenge, we developed the Honda Process Engine—a bespoke servicing model designed to move at the speed of Honda’s business. This model ensured:
Holistic leadership oversight across all LOBs, providing alignment and consistency.
Dedicated planning teams for each LOB, maximizing efficiency and effectiveness.
A scalable shared services team that enabled flexibility in resource allocation, allowing us to pivot based on changing priorities.
The Results
Enabled seamless, real-time adaptation in a highly dynamic industry.
Developed annual roadmaps to anticipate key business moments and shifts in consumer behaviour.
Leveraged audience insights to optimize campaigns in real time.
Ensured cohesive brand messaging by collaborating closely with Honda’s agency partners and dealers across Canada.
By embedding speed, precision, and adaptability into our strategy, we transformed Honda’s media approach, allowing them to react in real time without sacrificing strategic consistency.
letter from eileen
client experience
quotes from our clients
“Having just onboarded Media Experts, we are impressed with how quickly they got up to speed on WestJet and showed their care. It is evident that they have a best practice for transition, which includes strong project management and senior oversight from day 1 to ensure quality control. It didn’t hurt that we worked with Media Experts in the past, but it’s evident that we have both evolved since those days and this new partnership is exciting and off to a great start.”
“Media Experts is a Montreal agency, based in Montreal, that serves us from Montreal and the team has a deep understanding of the Quebec market. It would be an understatement to say that the media world is in constant transformation right now. Yet, Media Experts always provides Bell Canada with fresh, strategic ideas that keep up with this ever-changing landscape and deliver results.”
