MEDIA EXPERTS AND BMW MASTER NON-PASSABLE ADS ON YOUTUBE
Media Experts and BMW have found a better way to stimulate more activity. To launch the BMW 8 Series, the duo teamed up with Google’s Unskippable Labs in a video advertising experiment to see what assets in creative video encourage which audiences to click. In conclusion, luxury travellers were eight times more likely to click, leading the team to invest beyond a defined audience. Read more Think with Google.