Media Experts’ Client Summit Identifies Six Opportunities for Brands to Navigate our Current Reality
In this turbulent world, it feels more important than ever to understand how to navigate the changing landscape of today and tomorrow. For answers, we’re looking back at a moment when we as an industry were able to come together to discuss the big questions on the horizon.
Armed with the drive and expertise to decode these consequences, in November 2019 Media Experts and the IPG Mediabrands network welcomed 280 top-level marketers from 60 brands, industry partners, and agency talent to their third annual client summit, Navigating the New Reality.
The agenda was extensive, covering topics spanning how to connect with subcultures to visual search to cultural belonging. Among the roster of speakers, Karel Wegert, Executive Vice-President at Media Experts took the stage to discuss a stark new chapter brands are facing: as data privacy regulations tighten and cookies wane, the ability to target audiences with personalized ads dissipates.
In fact, we identified six key opportunities emerging from the content presented by thought leaders from across our network and media partners. Click here to read more.
This year’s summit proved successful in achieving its core objective: assemble thought leaders from across our network and media partners to have an honest discussion about where we as an industry are headed, and what success looks like.
One thing is for certain: marketers and agencies alike need to get comfortable with the uncomfortable, because the rampant pace of change is only accelerating.