Media Experts in the News: D2C and TV adoption

Many direct-to-consumer (D2C) brands introduce themselves to the world online but are now increasingly flocking to television to grow brand presence with impressive results. “It’s almost as though traditional media gives the brand a more genuine feel, something you can trust,” explained Nathalie Dupont, Director of Television Systems at Media Experts. Read her perspective on how D2C brands are entering the TV space in Media in Canada.