Josee Thibault, Managing Director, SOCIETY@ME, spoke with CARDonline sharing her perspective on Pinterest’s surge in popularity (and if clients should look at expanding their investments further). Here is a glimpse of what she had to say:

“Pinterest has long been part of the consideration set for our clients when looking to target their customers during the inspiration and research phases of their consumer journey, and this continues to be the space where we see the greatest opportunity.”​

Read more in CARDonline.

Sex trafficking is a $1 billion a year industry in Canada, and victims are recruited as young as 13. To raise awareness, Covenant House, Taxi, and Media Experts took action. Under the banner “Shoppable Girls,” the faux retail ads show teen girls modeling clothes, but when users navigate to a microsite, it’s revealed that the girls themselves are for sale. This powerful campaign targeting the Toronto core launched with a guerilla marketing storefront activation and includes a heavy social push, OOH, DOOH at Young and Dundas, and print.

Read more in The Message and Media in Canada, and watch the activation unfold on CTV.