Media Experts in the News: January 2020


Canadians Vote for their Favourite Ads on YouTube
YouTube Canada revealed their list of Top 10 Leaderboard Ads showing the most creative advertisements that Canadians chose to watch in 2019. This year’s list includes two campaigns from Media Expert: WestJet’s #FlyreFest April Fool’s prank taking the 8th position, and Bell Let’s Talk campaign in 10th. Read more in Strategy​The Message​​, and ​​Google Canada’s Blog ​




 Circle K Turns ‘Naughty’ into ‘Nice’
 This past holiday season, Media Experts helped Circle K create 25 days of ‘so naughty it’s nice’ deals, where users had the chance to redeem a prize at a local Circle K or Couche-Tard. This campaign connected nation-wide by targeting convenient store shoppers and fans of the brand via a strong social strategy, one that increased the engagement of this ‘naughty’ behaviour. Read more in Strategy​.​


Josee Thibualt on WhatsApp’s New Ad Policy

In a recently announced update, Facebook has decided not to immediately follow through on its intended plan to place advertising on WhatsApp. In response, Media in Canada reached out to Josee Thibault, Managing Director, SOCIETY@ME, for comment.

“Facebook has allowed brands to advertise in its proprietary messaging app only recently [in the last 18 months] and the reception from our clients was lukewarm at best to this news,” she explained. “This only confirms what we thought: advertising in private messaging environments is not welcomed by users, or brands.” Read more in Media in Canada.


Congratulations to Bell on 140 Years

This is a big year for Bell – the iconic Canadian brand (and our valued client) turns the big 1-4-0 in 2020. Bell is the longest-running Telco company and, during that time, the brand has gone through some big changes over the years. To learn more about Bell’s 140-year journey becoming a Canadian icon,  Read more in Strategy.