At Media Experts, one of the many characteristics that define or company’s culture, and perhaps the one to yield the most rewarding returns on investment, is fostering a culture of caring.

Today, a team from Media Experts Toronto office volunteered to serve lunch at Covenant House, the national not –for-profit dedicated to giving the 82,000 kids living on Canadian streets the hope and the promise of regaining a life with a brighter future.   www.covenanthouse.ca/

The Experience was humbling.

Young people shouldn’t be burdened with such tremendous issues and challenges at this stage in their life. It should be a time in their lives to grow, learn and discover who they are. As a parent myself, it is heartbreaking to watch kids who are forced to grow up on the streets.

In Vancouver yesterday The Downtown Eastside Women’s Centre hosted a Spring Dinner where they fed over 300 of Vancouver’s less fortunate women. Media Experts Vancouver office was there to help serve hot food and beverages, set and re-set tables and help with the clean up. The DEWC offers refuge and shelter from the poverty and violence women living on the street are exposed to in Vancouver’s downtown Eastside. www.dewc.ca

Next week in Montreal, Media Experts hosts its annual Evening of Comedy for the Benefit of On Our Own , the Montreal-based organization working with young families at risk, providing support services and programming coupled with affordable transitional housing giving parents the skills to live independently in the community. On Wednesday, April 17th our staff, customers, media partners and the public will come together at Montreal’s Club Soda to laugh and support our more vulnerable neighbors. www.o3onourown.com

If you want to help, and share a laugh with Joey Elias and Friends Eman, Sebastien Bourgault, Dan Bignham and Jess Salomon, make a donation and come  and laugh for a great cause with us. http://tinyurl.com/c9pxjkz

It is up to all of us to help make a difference in the lives of our fellow Canadians by investing whatever we can in their future, whether that investment take the form of time or money. Our investment will pay huge dividends that will impact all of us tomorrow.