Media Experts Named Media Agency of Record for Pizza Pizza Limited
Chosen for Deep Insights, Passion and Retail Expertise, the Agency Will Lead Media Strategy Nation-Wide Across All Media Channels
December 12, 2018 – Toronto, ON – After a competitive review to consolidate to one media agency, Canada’s pizza pioneer and quick-service restaurant leader Pizza Pizza has selected Media Experts, a division of IPG Mediabrands, as their official Media Agency of Record (MAOR).
The QSR company has entrusted Media Experts to consolidate and drive their media strategy, planning, and buying on a national scale for both their Pizza Pizza and Pizza 73 brands.
“At Pizza Pizza, we place high value on the quality of the service, product, and experience we offer to our customers; our approach to marketing is no exception,” states Alyssa Huggins, Vice-President of Marketing at Pizza Pizza. “As we strive to continually improve our offering, our priority went beyond finding an agency with strong strategic and analytic capabilities, but one that produced an exceptional team with whom we could build a true partnership. The team at Media Experts demonstrated without question how an agency can go above and beyond to deliver on both these fronts.”
“Media Experts is delighted to be working with this iconic Canadian brand. We cannot wait to become an extension of the Pizza Pizza marketing team and start delivering the outcomes that matter to their business,” explains Robert Jenkyn, President of Media Experts. “Our team is set to bring fresh, data-driven solutions to the table and reach the high level of innovation that Pizza Pizza has challenged us with achieving.”
Media Experts will launch their first Pizza Pizza and Pizza 73 campaigns nation-wide in January 2019.
About Pizza Pizza Limited
For more than 50 years, Pizza Pizza Limited has been guided by a vision of “Always the best food, made especially for you”, with a focus on quality ingredients, customer service, continuous innovation and community involvement. With more than 750 locations across Canada, the company is Canada’s pizza pioneer and a quick-service restaurant leader, operating two banners – Pizza Pizza and Pizza 73 – that deliver quality food choices, diverse menus and exciting promotions for all tastes, lifestyles and budgets. Visit www.pizzapizza.ca and www.pizza73.com for more information.
About Media Experts
Founded in 1981, Media Experts is a leading Canadian media agency that delivers messaging for major Canadian brands across all media channels. We are data-driven and powered by discovery. Our approach revolves around designing effective, hard-working Mediasystems™ that drive brand engagement and deliver outstanding business results. With three offices across the country and over 180 employees, we are a truly Canadian media agency, and proud to be part of the IPG Mediabrands network. For more information, please visit www.mediaexperts.com.
About IPG Mediabrands
IPG Mediabrands is the global media arm of Interpublic Group (NYSE: IPG). Today, the network manages $39 billion in marketing investment on behalf of its clients, employing over 10,000 marketing communication specialists in more than 130 countries.
Full-service and global agencies within the IPG Mediabrands network include UM and Initiative. Additional leading brands and specialist business units include BPN, Cadreon, Healix, Identity, IPG Media Lab, MAGNA, Orion Holdings, Rapport and Reprise. For more information, please visit www.ipgmediabrands.com.
For media inquiries, please contact:
Senior Communications Manager, Media Experts
t: 514 220-1974