Senior Analyst, Search Marketing

The best way to get someone’s attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 39 years by Making a Big Impression. A data-driven Canadian media agency powered by the spirit of discovery; we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working media strategies that drive brand engagement and deliver outstanding business results.

We are actively seeking a bilingual Senior Analyst, Search Marketing Systems (SEO). The ideal candidate will be responsible for refining / shaping our SEO service and executing client servicing and technical SEO deliverables. Their goal is to provide best in class SEO expertise and recommendations that drive organic performance.

At Media Experts IPG, we pride ourselves on exceeding the performance expectations of our clients.

Data, automation, and and business objective focused problem solving is our bread and butter.

Screaming Frog is your closest friend and it’s likely that you spend way too much time thinking / talking about “Semantic SEO”.

You don’t write code (although if you do, great!), but you can make sense of CSS and HTML and can communicate to developers in a language they understand.

You can speak to and make recommendations concerning page speed optimization, structured data implementation, information architecture, and semantically optimize content and internal linking. You know everything about all aspects of a website that impact SEO and what you don’t know you can figure out very quickly.

More than anything, you want to *grow*. You’re ready to take inventory of what SEO “looks like” currently for our clients and adapt based on what produces the highest ROI. You’re ready to start moving away from the technical weeds and start growing your skill set in team management and mentoring

Key Responsibilities:

  • Develop best in class deliverables/reporting to clients, from available technology platforms and services. Be an expert in SEO capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall digital media strategy.
  • Ensure consistency of SEO recommendations and objectives. Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
  • Monitor the goals and KPI’s for a portfolio of clients to ensure on-time and complete delivery of recommendations.
  • Oversee the execution of the SEO strategy – regularly evaluate performance, proactively optimize, provide post reports and ensure flawless setup and digital activation.

Desired Skills & Experience:

  • Bi-lingualism is a *must*. Excellent French language skills, both written and spoken are required. Moderate-to-good English.
  • Post-secondary education – University graduate and/or advertising/marketing College degree preferred.
  • Minimum of four years’ experience in SEO.
  • Proficient with various platforms (e.g. Google Analytics, Google Search Console, etc.) Demonstrated ability to effectively apply knowledge and insights gained from research resources.
  • Passion for data, emerging media and technology. Strong learning agility, with a passion for continuous development. Client service oriented.
  • Proactive approach to problem solving, assisting the team, self-development, etc. Excellent communication skills (both written and verbal).

Apply for this position here. 

IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process.  We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted.