September 2018 – What’s Trending from Society @ ME
Here’s what’s new in social.
Do your campaigns impact brand perception? Facebook’s Test and Learn section now gives you the self-serve capabilities to easily set up and run brand lift studies. The study measures brand perception with three questions about standard ad recall, standard brand awareness, abstract favorability, familiarity, recommendation and action intent. The self-serve brand lift study requires a minimum ad spend to start. Learn more
Image ads arrive for in-stream video placements. Conversion campaigns using the “automatic placements” option will now have their image ad appear below video content on Facebook Watch and in-feed videos, and allow users to click through. Learn more
New brand safety controls are rolling out across placements. Advertisers will now be able to review the list of publishers monetizing content on Instant Articles, In-Stream video, and the Audience Network. These brand safety controls will help inform advertiser block lists and category exclusions. Publisher lists and delivery reports will be made available in the Business Manager. Learn more
Standard Events conversion tracking is expanding. Eight new app and pixel events can be tracked, including Find Location, Donate, Schedule and more. In addition, newly updated ad metrics help provide a more holistic view of how users are interacting with your business. By selecting only one metric, you can learn how a Cost per Purchase measures across all channels. Learn more