Learn more about the services we offer and the media strategies we build to expertly serve our customers’ needs.
We have over three decades of experience managing media investments in all markets in Canada and the United States, across all media channels. All of the components that comprise our hard-working media strategies –paid, owned and earned—are specifically designed and orchestrated to amplify our customers’ advertising and drive results
Digital is at the core of everything we do. All of our media channels are interconnected with digital tactics to close the loop on the customer path to purchase. Whether we’re using digital media to push customized, one-to-one messaging or to reach mass audiences, we execute our digital tactics with laser precision and link them back to real world business outcomes. Our 53 Digital Mediasystems Experts rise to every challenge to deliver progressive, pioneering solutions which include SEM (Paid and organic), Display, Programmatic Display, Video, Mobile and Social.
Search Marketing, both paid and organic, is a critical first step in every marketing plan. Media Experts drives business performance through highly effective, customized search marketing strategies for many of Canada’s most successful brands in the telecommunications, travel and tourism, retail, financial services, insurance, pharmaceutical, hospitality and automotive verticals. Media Experts utilizes the best available technology to help customers manage their local footprint across the web. Ensuring all location data is accurate and consistent helps to drive a measurable ROI and boosts visibility of location data on major search engines, maps, and GPS systems.
XPETO is an advanced programmatic solutions provider with focus on increased brand awareness, recall and consumer engagement. By employing innovative digital marketing concepts, techniques and platforms we help our clients increase, engage and penetrate their consumer base. XPETO combines technology with real-time user analytics to deliver successful digital marketing campaigns that produce quantifiable results by effectively targeting audience through the entire consumer journey / funnel.
Where would modern marketing be without social media? Media Experts offers a full-service social media product called BrandX. Our team can strategize and execute your entire social media for the year, or help plug holes for your internal community management and communications groups. All of our Digital Mediasystems Experts are trained in the latest platforms and tools to activate social media buys that deliver on both corporate and campaign goals.
In a constant attempt to deliver the right message to the right consumer at the right time and through the right medium, Media Experts is pleased to Introduce Brand X. More often than not, the right creative asset can make the difference between a message that resonates with consumers, and one that fails to deliver. By leveraging data and sophisticated consumer segmentation models, Brand X creates and serves dynamic advertising focused on delivering the best possible return on investments for our clients. In combination with our expertise leveraging social channels to converse with our clients targets, our approach focuses on ensuring customized messaging and dynamic creative to maximize consumer engagement.
The world of media measurement and audience segmentation is evolving. Changes in technology and privacy are creating blind spots for certain types of data. Much of the valuable signals are now only accessible within the walled gardens of Analytics platforms.
Platforms like GA360 and Adobe Analytics cannot accurately be described as a complete “turnkey solution” for businesses. Some amount of focus and expertise is required to fully unlock the value of the platform and ensure it is properly integrated into wider digital marketing initiatives. Media Experts are happy to provide a service that begins with implementation and extends all the way to the facilitation of advanced insights based on multi-channel attribution models and predictive data modelling. Media Experts’ existing skillset, resources, and experience cover all the needed ground to execute a best-in-class Analytics service offering.
Print ads are only as powerful as their reach. Throughout years of negotiating premium placements for our customers, our print advertising experts have maintained close relationships with global and national magazine and newspaper brands. Our selective niche and mass market buys put your creative in front of captive audiences that count.
From traditional billboards to digital signage and interactive displays, our specialized Out of Home teams hand-select every media opportunity. We map each location to coincide with the nearest dealership or store, and travel coast to coast to ensure all buys meet our customers’ needs and our own high expectations.
Media Experts has integrated new forms of video advertising such as pre-roll, smart TV and mobile into our traditional broadcast teams in order to ensure a consistent and accurate view of overall reach and impact.
Radio connects emotionally with a captive, on-the-go audience by providing essential local news, weather and information. Given the huge number of broadcast services across North America – and the growing variety of formats – radio allows us to target precise consumer groups based on psychographic and geographical data across markets of all sizes. Media Experts has 30 years of experience in custom-designing effective radio campaigns on terrestrial broadcast channels. What’s more, we create innovate first-to-market campaigns within the rapidly growing alternative digital audio space consumers love.
A meaningful brand experience can take many forms, but moving it into the physical space produces some of the deepest connections of all. Our forward-thinking team of experiential marketing experts uses industry research, audience data, interactivity, augmented reality and virtualization to bring our customers’ brands to life.
Even in the days of digital, direct marketing remains a valuable and effective tool for brands of all kinds. With scale, audience targeting expertise and decades of experience on our side, we devise and deploy custom promotional campaigns featuring addressed and unaddressed mail and flyers that reach your customers where they are.