It is with great pleasure that Media Experts welcomes back Robert Jenkyn as Executive Vice President. After several years spent expanding his experience on the publishing side, first at Microsoft and then The Globe and Mail, Robert returns to lead the agency and our clients into the next frontier of media solutions.

“As a media agency, we are, like our métier, continually in a state of change and evolution. Robert’s return marks a commitment on the part of IPG Mediabrands to keep Media Experts and its customers at the forefront,” explains Mark Sherman, Founder and CEO of Media Experts. “A digital solutions guru, Robert extends to our customers a deep understanding of all sides of the evolving media ecosystem. During this exciting time, and with his strong digital expertise, Robert will evolve Media Experts customer-focused model and further our mission as a data-savvy, solutions-driven, cross-channel media agency.”

“I am thrilled to be re-joining Media Experts and working closely with all teams to drive the best business outcomes for our customers,” says Robert Jenkyn, Executive Vice President of Media Experts. “For me, having the added ingenuity of IPG Mediabrands at our fingertips means more than a return home, it means a great leap ahead.”

“We are thoroughly impressed with Robert’s track record, both as an innovator and as one of Canada’s leading media executives,” states Harvey Carroll, CEO of IPG Mediabrands Canada. “With his considerable acumen and our resources, it’s safe to say that we are all feeling excited about this breadth of new possibilities.”

About Media Experts

Founded in 1981, Media Experts is a leading Canadian media agency that delivers messaging for major Canadian brands across all media channels. We are data-driven and powered by discovery. Our approach revolves around designing effective, hard-working Mediasystems™ that drive brand engagement and deliver outstanding business results. With three offices across the country and 150 employees, we are a truly Canadian media agency, and proud now to be part of IPG Mediabrands.

About IPG Mediabrands

Founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media-related assets, IPG Mediabrands manages and invests $37 billion in global media on the behalf of its clients, employs over 8,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries.

A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay-for-performance and digital innovation solutions. In Canada, IPG Mediabrands is represented by UM, Initiative, Reprise, Orion, Cadreon, Magna and Media Experts.

For more information

Elizabeth McPhedran
Communications Manager, Media Experts
e: elizabethm@mediaexperts.com
t: 514.844.5050 x804