With so much complex consumer data on hand, it can be hard for brands to connect it all to what really matters: finding and converting your best customers. For a first-hand look at how to leverage success, Think with Google dove into Media Experts, BMW Group Canada, and MINI Canada‘s industry-leading approach to driving more qualified leads using an audience-first strategy. Check out the case study “Beyond brand consideration: 3 ways to help convert Canadian car buyers ” from Think with Google.