Media Experts and MINI drove off with Best Overall SEM Initiative – Enterprise at this year’s Search Engine Landy Awards in Seattle, Washington. Media Experts is the only Canadian agency to take home the big prize at this global search marketing award ceremony, beating out a slew of digital agencies from around the world.

The Landys are a prestigious global award that showcases the best of the best in search engine marketing from around the world. Our Search team found an innovative way to serve car shoppers searching for “gas prices” ads for MINI’s fuel-efficient lineup instead, placing MINI top of the search fold and top of mind with customers who were in the market for a fuel-efficient vehicle without even knowing it.

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