Launching a refreshing new product takes a fresh approach to break through with audiences.

SOCIETY@ME, our social department, launched a comprehensive social strategy that earned tangible results for Jacob’s Creek’s new Moscato in a can last summer.

 Jacob’s Creek wanted to promote its new Moscato wine that is packaged in a can to make it conveniently portable for all summertime activities. The wine label hoped to drive brand awareness and reach more Canadian women with its ads during the summer by showcasing its new refreshing drink in an attention-grabbing way.

SOCIETY@ME drove the campaign that earned a 33-point lifts in ad recall, 12-point lift in brand awareness and reached 3.1 million people. Read more about the case study on Facebook Business’s Success Stories.

Looking to improve your brand’s social presence? Reach out to SOCIETY@ME to learn more.