It goes without saying that TikTok has created buzz among digital marketers across Canada. It’s garnered the coveted Gen Z audience, developed a suite of creative ad products, and is growing from a reach and engagement perspective. To help dive into this ever-growing platform, Taylor Guthrie, Manager at SOCIETY@ME, dives into the platform’s growth to decode four ways that brands can maximize their presence on TikTok.

Read more in The Globe Marketing Hub and download the full report here.