Future-proofing data has become more important than ever. With the impending impact that regulatory and technology changes may have on data and with it the uncertainty brands are facing, Media Experts and Google were pleased to host 60 West Coast marketers and industry thought leaders to an afternoon of thought-provoking content in Vancouver on November 4th.

Content touched on the impending impact that regulatory and technology changes may have on data (and with it the uncertainty brands are facing). Takeaways from the afternoon included actionable insights into the changing privacy regulations and how to implement, then maximize, Google Analytics 360. Visit the event website to learn more.