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Numeris to Launch Cross-Platform Audience Measurement

Numeris announces that it is moving ahead with implementation of its new Video Audience Measurement (VAM) tool. The VAM solution has received significant interest from businesses in the digital community as the industry has expressed a need for a holistic, consistent, transparent, audited video audience measurement system.

“VAM is essential as it will provide a stronger understanding of the video landscape improving our abulities to strategically invest and monetize investments in content by platform” said Alan Dark, Chair, VAM Steering Committee. Numeris is currently in discussions to explore additional digital partnerships.

Netflix Viewing Tops Canada’s Largest Stations in English Language Market

Numeris Fall 2017 data shows that Netflix beats out both CTV and Global in terms of average viewing for three key English demographics: adults 18 to 34, adults 25 to 54 and children 2 to 11.The insight comes courtesy of ‘Harnessing Change: The Future of Programming Distribution in Canada,’ a report published by the Canadian Radio-television and Telecommunications Commission (CRTC). 

Bell Media Becomes Canadian Broadcast Home to VICE

Bell Media and VICE Media have struck a long-term programming deal that will see VICE content air and stream across Bell television, mobile, and digital platforms. Bell Media will become the exclusive Canadian broadcast home to new original programming from VICE’s U.S. linear network VICELAND, along with 650 hours of previously-produced VICE programming, set to debut this fall on Much, MTV Canada, Bell’s CraveTV streaming service, mobile app SnackableTV, and the yet to launch CTV digital SuperHub, among other platforms.

Netflix to Interrupt Series Binges with Promos Ads for Other Shows

It starts with promos, then "sponsored by" billboards, then one commercial per show, then one commercial at each natural story break, then two per break, then three, and on and on. Is the history of adding commercials to programming about to repeat itself even in OTT?

The Big Bang Theory to Conclude Next Season

Primetime's top-rated sitcom The Big Bang Theory will officially conclude on CBS next spring. Warner Bros. Television and Chuck Lorre Productions have announced its pending demise after 12 seasons (and 279 episodes). The series will end in May 2019.

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Share of Viewing A25-54 Eng Canada
new shows overview Source: Infosys PPM Data Jan – Dec 2017
Since 2014:
  • Cdn Conventional has decreased by 11%
  • Cdn Specialty has increased by 8%
  • Cdn Pay has decreased by 37%
  • Cdn Digital has increased by 25%
  • US shows no significant changes

Reach/Time Spent by Medium:

Adults 18+

Television reaches 81% of Canadians daily and 94% weekly

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Time Spent with Screens:

Adults 18+

Watch 25 hours of TV per week.
  • 89% of it LIVE
  • 19x more than Netflix
  • 7x more than You Tube
  • 14x more than Facebook
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Average Weekly Hours
While Millennials spend more time with smaller screen platforms than older adults they still watch live television more than twice as much as any other format.
Adults 25-54
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Adults 18-34
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Cancellations and Series Finales

Shows that are ending, whether with a big finale or through cancellation.
  • Lucifer
  • Kevin Saves the World
  • Marvels Inhuman
  • 10 Days in the Valley
  • Designated Survivor
  • Quantico
  • The Crossing
  • Deception
  • Me Myself and I
  • The Mayor
  • Wisdom of the Crowd
  • The Brave
  • Rise
  • Taken
  • The Night Shift
  • Law & Order: True Crime
  • Kevin Can Wait
  • 9JKL
  • Superior Donuts
  • Great News
  • The Exorcist
  • Once Upon a Time
  • Alex Inc
  • Living Biblically
  • Scorpion
  • The Middle
  • Last Man on Earth
  • The Mick
  • New Girl
  • Rick Mercer Report