What’s Trending from Society @ ME: December 2018
Up on the Blog
The Era of Social Shopping
Shoppable ads have become a business’s visual storefront. Gone are the days of people flipping through holiday flyers that land on their doorstep. Social platforms have adapted their products to provide shoppable solutions, that mirror the consumption behaviors and demands of shoppers today.
In SOCIETY’s latest blog post, our Senior Social Specialist Sarah Kincaid addresses the current eCommerce landscape across social channels: new shoppable ad formats. Available now to advertisers, they allow brands to showcase a variety of products on mobile devices and simplify the path to purchase. Read all about it on our blog.
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Facebook
Story Ads come to Messenger. Campaigns using Conversion or App Install objectives now have access to the new placement. Messenger Stories is not available as a standalone placement; it must be selected in conjunction with Instagram Stories or Facebook feed. As the rollout begins, there will be limited delivery to the Messenger Stories placement through Q1 2019. Learn more.
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Optimize your App Installs campaigns for retention. Available globally, retention optimization lets you bid for people who are more likely to open your app on Day 2 or Day 7 after installation. The Facebook SDK tracks actions from the app launch event, and automatic bidding is adjusted to deliver ads to people with a higher likelihood of returning to the app. Learn more.
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Optimize your videos for completed views. Called ThruPlay, it allows you to optimize and pay only for ads viewed to completion, or for at least 15 seconds. Learn more.
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Measure the impact of your ads with Facebook Attribution. The new tool is designed to give you a holistic view of the customer journey on and off Facebook, and across publishers, channels, and devices. Learn more.
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Pinterest Ads Manager gets a makeover. On the heels of other recent platform overhauls, Pinterest has streamlined their campaign creation process to make set ups easier and in-line with functionalities on other platforms. Learn more.
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Carousel ads arrive on Pinterest. Choose up to 5 images showcasing your product features, additional items, or complete a brand story. Learn more.
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Choose your objective on LinkedIn. Following a complete overhaul of the Campaign Manager, LinkedIn is introducing objective-based advertising (in beta) like the workflows on Facebook and Twitter. Campaign Manager lets you choose the objective that supports your campaign and will surface the ad units related to the objective. This lays the groundwork for objective-based optimization in 2019. Learn more.
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LinkedIn upgrades Company Pages. LinkedIn redesigned Pages to make it easier for brands to connect with members, grow their business and build lasting connections with the LinkedIn community. Learn more
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Activate Google Campaign Manager integration on LinkedIn. After introducing new measurement integration with Google Campaign Manager (formerly known as DoubleClick Campaign Manager), Sponsored Content was added to the list of ad formats capable of measuring conversion attribution. Enabling tracking on your campaign is simplified by choosing the “Manage tracking” option. Learn more.