What’s Trending from Society @ ME: December 2018
Shoppable ads have become a business’s visual storefront. Gone are the days of people flipping through holiday flyers that land on their doorstep. Social platforms have adapted their products to provide shoppable solutions, that mirror the consumption behaviors and demands of shoppers today.
In SOCIETY’s latest blog post, our Senior Social Specialist Sarah Kincaid addresses the current eCommerce landscape across social channels: new shoppable ad formats. Available now to advertisers, they allow brands to showcase a variety of products on mobile devices and simplify the path to purchase. Read all about it on our blog.