Would you share a shirt with a stranger?

2016… what a year. Despite the divisions and political rifts, People for Good are choosing to end this year on a high note. Their newest campaign features two random strangers sharing the same shirt to get across a simple message: the human race is a team sport. With Zulu Alpha Kilo on creative and Media Experts on media distribution, we’re hoping to spread the message far and wide that #weallfit.

In case you’ve never heard of it before, People for Good was co-founded in 2011 by Media Experts CEO and Founder Mark Sherman and Zulu founder Zak Mroueh, with the idea of promoting goodness, without any other agenda.

Good news travels fast! 
The video has already been featured in Strategy Magazine, Marketing Magazine, and Grenier aux Nouvelles.