YOUTUBE MOBILE… OFFLINE?
There are however, a few questions YouTube has not yet addressed:
How long will the offline videos be available for viewing? Will they expire like library e-book rentals?
What will the impact be on advertising on its mobile app?
Will mobile inventory decrease if advertising isn’t included in this feature?
Or will pre-roll be hard-coded into the downloaded videos to ensure ads are seen?
Will they offer only forced pre-roll or also True View? How will this be tracked?
What do YOU think? Leave your thoughts below.