join us
In a year of unprecedented change and complexity, building connections with Canadian consumers has become no easy feat. We’ve seen Canadians and brands rally around the flag like never before, but with unity comes the challenge of one’s ability to differentiate.
Join us for the Reimagined Summit, where we’ll explore how brands can win in Canada by Forging Deeper Connections with Canadians.
8 Spadina Ave., Suite 2900, Index Exchange Offices at The Well
Toronto, ON M5V 0S8
November 6th, 2025, 8:30 AM - 1:45 PM
RSVP before October 23rd, 2025
agenda
8:30AM - 9:30AM
reception & refreshments
9:30AM - 9:40AM
CEO welcome & introduction
9:40AM - 10:00AM
keynote: the pulse of canada
Forging Deeper Connections with Canadians starts with garnering a deeper understanding of who they are. Canadians are notoriously under-researched, and the research that does exist tends to be reactionary or directional. That ends today. Introducing The Pulse of Canada, a proprietary research study that gets to the heart of what makes Canadians tick.
10:00AM - 10:30AM
panel: the authentic canadian voice
From shopping behaviours to content consumption and travel patterns, support for Canada has never been stronger. The unintended result has been a lot of brands saying the same thing at the same time. How are brands carving out a path that stays true to their identity and how are media partners using their capabilities to help brands Forge Deeper Connections with Canadians?
10:30AM - 10:45AM
break
10:45AM - 11:15AM
panel: navigating the fragmention era
Just as we think we’re hitting peak fragmentation, Canada’s media ecosystem becomes more complex. Emerging trends such as channel diversification, the local media resurgence, and the rise of AI are making it even more difficult for advertisers to make media decisions. How are brands navigating this complexity and how are media partners carving out their place in Canada’s omnichannel media ecosystem?
11:15AM - 11:45AM
campfire chat: how technology is shaping the future of media
Technology is fundamentally changing Canada’s media landscape. Whether it’s the practical deployment of AI, Web3 and Wearables, or advancements in ad tech, personalized experiences are becoming more sophisticated, empowering brands to Forge Deeper Connections through tech. But like any advancement, it is not without its challenges. How are media leaders charting these pathways as we navigate into the future of media?
11:45AM - 12:05PM
closing remarks
12:05PM - 1:30PM
lunch & libations
speakers
Andrew Casale
President & CEO
Index Exchange
Andrew is the president and CEO of Index Exchange, a global supply-side platform renowned for its innovation in programmatic advertising. With a career in digital media spanning over three decades, Andrew has been at the forefront of the ad tech evolution, driving industry standards and championing efficiency, scale, and transparency.
Andrew Casale
President & CEO
Index Exchange
Jennifer Douglass
SVP, Digital, Head of Audience & Analytics
Media Experts
Passionate about data and analytics and laser-focused on how they can be applied to clients’ success, Jennifer works with her customers to evolve and innovate through their use of technology and data and ensure they speak to the right audiences and can measure real world business results.
Jennifer Douglass
SVP, Digital, Head of Audience & Analytics
Media Experts
Lorena Forster
Director of Sales, Canada
Vistar
With over 15 years of experience in the advertising industry, Lorena specializes in programmatic strategy- particularly in bringing emerging products like programmatic DOOH into the mainstream. She held roles at Verizon, Yahoo, and PHD before joining Vistar in 2019.
Lorena Foster
Director of Sales, Canada
Vistar
Adrian Fuoco
Chief Marketing Officer
Pizza Pizza
Adrian has been the Head of Marketing for Pizza Pizza and Pizza 73 in Canada, and PZA Pizzeria in Mexico since 2019. He is responsible for brand strategies, omnichannel marketing, communications, food innovation, and menu strategy. Adrian champions creativity and bold ideas, supported by strategy and a willingness to take risks. Before joining Pizza Pizza, Adrian gained experience at Boston Pizza and Canadian Tire.
Adrian Fuoco
Chief Marketing Officer
Pizza Pizza
Emily Furtado
VP Client Business Partnerships
Media Experts
A creative leader with deep experience in the digital sphere, Emily brings her expertise of this ever-evolving industry to her role, making her a powerful force who consistently over-delivers on client objectives. Working across a multitude of industries, from travel and government, B2B, tourism, Emily helps clients forge clear and comprehensive paths to their business goals.
Emily Furtado
VP Client Business Partnerships
Media Experts
Taylor Guthrie
Strategy Group Director
Media Experts
Taylor’s expertise spans media strategy, social media leadership, digital media planning and buying, and brand building. A leader in insight generation and media innovation, his proven track record of identifying behavioural and cultural trends and applying those learnings to campaign strategy has led to creative media solutions and impressive results for some of Canada’s top brands.
Taylor Guthrie
Strategy Group Director
Media Experts
Tyler James
Streaming TV & Live Sports Sales
Amazon
In his 5+ years at Amazon, Tyler has lead the launch of ad products including Fire TV, 3rd-party Streaming TV, Prime Video Ads and Prime Monday Night Hockey. In his current role, Tyler leads Amazon Ads' Live Sports Go-to-Market in Canada and partners closely with agencies and brands to drive Amazon's holistic video solutions. Tyler's expertise in video advertising and his track record of successful product launches has helped establish Amazon as a key player in Canada's digital advertising landscape.
Tyler James
Streaming TV & Live Sports Sales
Amazon
Julie Kerr
Executive Director, Revenue Foresight & Technology
CBC
In addition to a successful career working with premium brands, Julie has led go-to-market strategies of disruptive digital solutions and products for the last 20 years on both the agency (GroupM, Glassroom) and media (Rogers Media, TC Media, Bell Media) side of the business. Passionate about data and emerging technologies, Julie plays a key role in defining and delivering the creative strategy for CBC & Radio-Canada's digital advertising products.
Julie Kerr
Executive Director, Revenue
Foresight & Technology
CBC
Olivier Leblond
SVP Client Business Partner
Media Experts
An analytically driven marketing professional with over 12 years of experience influencing brand and communication strategy, Olivier has work in various roles (marketing strategy, data & analytics, new business development, media strategy) across a number of verticals (automotive, retail, travel & tourism). He loves to challenge the status quo and brings a fresh perspective to every opportunity.
Olivier Leblond
SVP, Client Business Partner
Media Experts
Christy Macleod
Chief Data & Solutions Officer
KINESSO
Christy leads KINESSO Canada’s data solutions practice with a focus on developing and delivering market-leading services, including custom audiences, first-party data strategy, consumer insights, full-funnel modelling, unified retail media, and platforms and intelligence solutions. Her expertise in data, technology and business operations has allowed her to significantly impact digital ad processes and ensure client solutions are performance-driven, future-forward, and growth-driven.
Christy Macleod
Chief Data & Solutions Officer
KINESSO
Nish Shah
Chief Strategy Officer
Media Experts
One part strategy, one part creative, Nish loves working with teams and partnering with clients to uncover how to help marketers and their brands win in Canada. Nish passionately champions great ideas, driving them to excellent business outcomes.
Nish Shah
Chief Strategy Officer
Media Experts
Karel Wegert
CEO
Media Experts
As CEO of Media Experts, Karel is responsible for leading the agency and its clients into the next frontier of media solutions. An insightful leader with over twenty years of experience in digital media and an extensive agency background, Karel has an impressive track record for evolving advanced business solutions and delivering high-yield results for some of Canada's most successful brands.
Karel Wegert
CEO
Media Experts
more to come
sponsors
venue info
HOW TO GET THERE
coat and bag check
To ensure we have enough room for everyone to move comfortably inside the venue, please check your coats and bags at our complimentary coat check.
Please note: This event will be photographed and recored. By attending, you consent to the use of your image and likeness in any media. If you have any concerns, please reach out to your agency representative.
