WestJet Christmas Miracle
WestJet has been performing Christmas Miracle stunts for five years now. With over 75 million video views worldwide, we’ve amassed a huge following – and set huge expectations as the brand who does Christmas advertising best.
But after five years of Christmas Miracles, surprise has given way to anticipation, along with an increasingly crowded emotional Christmas video space. How do we stay ahead and keep the magic growing? We let their followers make the magic themselves, by tapping into the power of social media.