we are not your average media agency
Beyond driving results and excellence, our mission is to forge deeper connections in today's dynamic landscape. At Media Experts, we don’t settle for surface level. For over 40 years, our business has been built on care. Care for our customers, care for our people and care for Canada’s communities.
Our approach helps brands win in Canada by getting the heart of what people are feeling and connecting with them on a deeper level.
Forging this pathway isn’t easy, but it’s work that truly matters.
blazing new trails with our clients
our history of canadian media firsts
leadership team
Karel Wegert
CEO
Karel brings over 20 years of experience to his role as CEO of Media Experts. Karel originally joined the agency in 2010 where he energized clients and his team with his dedication. After joining sister agency KINESSO, as Canadian President, Karel returned to lead Media Experts in 2023. His leadership and passion have earned multiple awards and positioned Media Experts as a digital innovator, driving advanced solutions and exceptional results.
Karel Wegert
CEO
Flavia D’Orazio
EVP, Client Services
Flavia brings over 25 years of media research, planning, and buying experience. Her extensive expertise across all media channels and her deep understanding of consumer behaviour have been instrumental in driving client success through innovative solutions. Her strategic leadership in negotiating with suppliers and executing media plans ensures impactful results and strong partnerships.
Flavia D’Orazio
EVP, Client Services
Patricia Gray
EVP, Performance Marketing, KINESSO
As the leader of the Digital Activation Teams at our sister agency KINESSO, Patty drives innovation and strategic insight for Media Experts, helping clients navigate their business through an ever-evolving landscape. Prior to joining KINESSO, Patty was with Media Experts for over 25 years, where she played a key role in the agency’s digital practice.
Patricia Gray
EVP, Performance Marketing
Jennifer Douglass
SVP, Digital, Head of Audience & Analytics
Jennifer leverages over a decade of experience and a deep passion for data and analytics to her current role. Since joining in 2010, her strategic insights have driven success for clients across multiple categories. Jennifer excels in helping clients use technology and data to engage the right audiences and measure real-world business results, to create impactful and innovative solutions.
Jennifer Douglass
SVP, Digital, Head of
Audience & Analytics
Olivier Leblond
SVP, Client Business Partner
Olivier is an accomplished media and marketing executive with over 15 years of experience driving growth and innovation for global brands across travel, automotive, finance, and retail. He combines strategic thinking with a deep knowledge of media planning, brand strategy, audience insights, and measurement to deliver impactful business outcomes. Olivier is passionate about distilling complexity and connecting the dots to arrive at strategic recommendations.
Olivier Leblond
SVP, Client Business Partner
Nish Shah
Head of Product & Innovation
One part strategy, one part creative, Nish has a history of pushing great ideas and specific strategies forward at companies like Meta and IPG Mediabrands' sister agency Initiative. As Head of Product and Innovation, Nish focuses on enhancing Media Experts' product offerings, driving business growth and developing new ways of working to improve efficacy and output for clients.
Nish Shah
Head of Product & Innovation
Morgan Watt
VP, Client Business Partner,
Head of Western Canada
Morgan is a strategic leader with over a decade of industry experience who is known for driving significant results for his clients. His focus on marketing effectiveness, media responsibility, and ROI, alongside with DEI and ESG perspectives, has helped multiple clients achieve their goals. As Head of Western Canada, he enhances the agency’s regional presence and supports the local industry through NABS and the BCAMA board.
Morgan Watt
VP, Client Business Partner,
Head of Western Canada
Adrian Gaudet
VP, Client Business Partner
With over 15 years of experience in 360-degree strategy and planning, Adrian excels at understanding client needs and delivering strategic solutions that enhance brand impact and business success. His creative approach successfully differentiates brands and drives impactful results for clients. His work has been recognized with a number of industry awards.
Adrian Gaudet
VP, Client Business Partner
Emily Furtado
VP, Client Business Partner
A creative leader with over 10 years of experience in the digital sphere, Emily brings a deep understanding of this ever-evolving industry to her role, consistently exceeding objectives. She was instrumental in the development of the Media Experts Digital Maturity audit, which helps clients assess and enhance their digital strategies. As Vice President, Client Service, Emily leverages her expertise to drive client performance and achieve impactful business results.
Emily Furtado
VP, Client Business Partner
Lindsay Garfinkle
VP, Strategy
With over 10 years of experience and a passion for consumer insight, Lindsay develops innovative, results-oriented solutions for clients. Her deep understanding of culture and human behavior drives creative strategies for clients across multiple industries. Lindsay’s work has advanced Media Experts’ strategy and consumer insight practice and here earned her industry recognition.
Lindsay Garfinkle
VP, Strategy
Pina Cuffaro
VP, Investments
An expert negotiator with nearly 15 years of experience, Pina excels in cross-channel partner relations and media buying. She manages our broadcast and digital investment teams, driving growth and value. Her strategic acumen and ability to forge strong industry partnerships has future-proofed the agency and significantly enhanced its broadcast business.
Pina Cuffaro
VP, Investments
Rachel Arts
VP, Operations
Resourceful and solutions-oriented, Rachel has been with Media Experts since 2006, rising from Media Coordinator to Vice President, Operations. Known for her passion for streamlining and automating processes, Rachel oversees all operational goals, driving efficiency across the agency’s teams and initiatives and ensuring compliance and data security.
Rachel Arts
VP, Operations
Margaret Bogdziewicz
VP, Finance
With over 20 years of expertise, Margaret oversees all financial operations for our agency group. Working collaboratively with the leadership team, she is responsible for financial forecasting, improving strategic planning practices and streamlining business processes.
Margaret also provides client support, including ongoing client contract developments to ensure a successful client experience to drive better business outcomes.
Margaret Bogdziewicz
VP, Finance
our clients
