Our objective was to increase awareness of sex trafficking and its warning signs here in Canada. We needed to shift perceptions so that young women & girls believe that it can happen to them. We need parents to be vigilant in safeguarding their children and teen girls to recognize the signs and take action.

Today is Bell Let’s Talk Day.

Since September 2010, Bell has been putting efforts into deploying a massive awareness-building campaign to help move mental health forward in Canada. They have committed to donating $155 million dollars to the cause by 2025.

Last night at Club Soda, Joey Elias and a lineup of the city’s finest comedians put on an incredible show that not only made the audience roar with laughter, but it also set a new fundraising record for Media Experts’ annual comedy benefit show.

We are thrilled and honoured to have earned a coveted spot on the Strategy A-List! This achievement is a true testament to the dedication and hard work of our entire team. We take pride in always putting our clients and their audiences first, and this recognition reflects our commitment to delivering exceptional strategies and results.

ICYMI: Media Experts has promoted two of its senior leaders to vice president and has welcomed back a former long-time staffer as a third.

Pizza Pizza hits another home run! We are ecstatic to share that our work on the Fixed-Rate Pizza campaign won Silver in the Omni-channel Experience category, and Bronze in the Overcoming Challenge category at the 2023 Shoppers Innovation + Activation Awards.

Media Experts has a new CEO, Karel Wegert! We are very excited to welcome back Karel, who is no stranger to Media Experts, having spent 15 years in various roles with the agency before moving to Mediabrands’ data and tech agency Kinesso Canada in early 2022. He brings a wealth of experience, knowledge, and a fantastic work ethic to his new role. We look forward to his added value to our team and business.

Our clients, Specsavers, have launched their first brand campaign for the Canadian market, along with plans to open over 200 locations in Canada by 2024.

This just in - Media Experts has been selected as the winner of the Invoca Partner Collaboration Award! Invoca just made the announcement at their summit today.

Last night at Club Soda, Joey Elias and the Comedy All-Stars delivered a hilarious show that not only made the audience roar with laughter, it also set a new fundraising record for Media Experts’ annual comedy benefit show.

Last night was the CMDC YA Future Impact Awards. This award recognizes the accomplishments of young professionals making a difference in the media industry.

Every media plan starts with a brief and ends with execution. Somewhere in the middle comes the media strategy, which acts as the guiding light, moving us beyond the brief.