experience the media experts difference
media solutions that truly resonate, connect, and leave lasting impressions on the national landscape.
Truly Make Space
Guided by the insight that the brand’s audience longed for community, we promoted Truly's Make Space platform and its BIPOC-focused art battle centerpiece through a media strategy that fostered both online and in-person communities. This approach highlighted the contributions of BIPOC artists, achieving high engagement and awareness through a mix of digital and traditional advertising, emphasizing Truly's commitment to diversity and inclusion.
Bell F1
As Montreal emerged from COVID-19 lockdowns, it faced increased traffic and congestion. To showcase Bell Fibe Internet's speed advantage, the Bell Fast Lane campaign targeted frustrated urban dwellers. Using strategic placements around the city and activations at the Formula 1 Grand Prix, Bell emphasized speed and efficiency. The campaign boosted Bell's market presence, resulting in a 38.2% increase in Bell Fibe subscriptions, the highest Q2 growth in 15 years.
COVENANT HOUSE SHOPPABLE GIRLS
We took a bold approach to the media placement for Covenant House’s "Shoppable Girls" campaign. Partnering with retail spaces and leveraging online platforms, we redefined traditional ads to highlight the reality of trafficking. This innovative strategy garnered significant media attention and drove massive traffic to our informative website.
Awards
INTERAC SOUND OF SPENDING
To showcase Interac's integral role in empowering individuals to manage their finances and maximize life's potential, our strategy centered on simplifying complex spending data through the innovative "Sound of Spending" campaign. By leveraging music to communicate financial insights, we engaged audiences across various media platforms, driving increased awareness, fostering deeper connections with consumers and positioning Interac as more than just a card.
Awards
SPECSAVERS
To launch Specsavers in the Canadian market, we set out to break the pattern of typical category communications. Our strategy infused every media touchpoint with presence, purpose, and playfulness, to differentiate the brand from competitors. We chose unconventional media opportunities, outside category norms, to drive attention and create memorable moments with customers. This approach delivered the awareness necessary for Specsavers to exceed their 12-month objectives in record time.
Awards
RCM ALEXANDER GRAHAM BELL VIRTUAL MUSEUM
To revitalize interest in Alexander Graham Bell's legacy for the Royal Canadian Mint's 175th-anniversary coin collection, we created the Virtual Bell Museum. Using augmented reality, the coin unlocked a virtual museum showcasing Bell’s achievement. By blending history with innovation, we repositioned the Mint as a contemporary brand, successfully reaching younger audiences and futureproofing its image.
NOVARTIS BIOME SUMMIT
To help Novartis address the evolving landscape of healthcare innovation, we organized Novartis Biome Summits in Edmonton, Toronto, and Montreal. This multi-city event featured keynotes, expert roundtables, and community sessions, fostering collaboration and transformation in cardiovascular disease care. The sold-out Biome Summit laid the foundation for ongoing impactful insights and solutions in CVD care.