big wins at the OOH ad-club showdown!

Great news! On November 4th, both ATB Financial and Netflix took home impressive awards at the AdClub's OOH Showdown!

First up, Netflix took home Gold in the Station Executions & Activations category with their stunning Bridgerton-inspired takeover at Union Station. In collaboration with Branded Cities, Netflix transformed the station's Digital Networks with a breathtaking 3D Floral Wall that brought the world of Bridgerton to life and spread its magic across Canada. This striking activation wouldn’t have bloomed without the incredible teamwork of Netflix, Media Experts, and Branded Cities.

Meanwhile, ATB Financial placed 4th in the fiercely competitive Station Executions & Activations category as well. In partnership with Wrapped Media and Media Experts, ATB brought unforgettable moments to the Calgary Stampede by deploying 16 branded rideshare vehicles that provided free rides to visitors leaving the grounds. Each ride featured customized branding, ice-cold water, snacks, and a fun surprise element, making it a refreshing and convenient way to experience both comfort and brand exposure. These mobile billboards turned heads as they traveled throughout the city, making a lasting impact. Huge thanks to our clients at ATB and partners at Wrapped Media for making this activation possible!

A massive shoutout to both our ATB and Netflix clients, and to our partners at Wrapped Media and Branded Cities — we couldn't have achieved these amazing results without you!

Find out more about the ATB case here: https://www.wrappedmedia.ca/our-work/atb

Catch the full video about Netflix’s case here: https://www.youtube.com/watch?app=desktop&v=MadRw-3kBs0&feature=youtu.be