media experts and McCann retain Export Development Canada business

Following an extremely competitive RFP process involving top Canadian agencies, Media Experts has been awarded media planning and buying responsibilities for Export Development Canada (EDC) alongside McCann Canada, who has been named their Creative AOR.

“The team demonstrated sound strategic thinking & digital acumen, coupled with a creative platform that was simple, agile and highly impactful,” said David Aubry, Director of Global Digital Marketing and Acquisition at EDC. “The team quickly understood our business challenges and brought unique opportunities and smart solutions to the table along with resources in all of the markets where we operate. McCann and Media Experts’ experience in B2B marketing and expertise in data analytics were also very important factors when making our agency selection.”

Based in Ottawa, EDC is a Crown corporation that helps Canadian companies sell and invest abroad by providing advisory and financial services along with connections to more than 200 markets globally. Each year, EDC helps thousands of Canadian companies succeed on the international stage.