media experts wins OOH award for Moosehead

2017 was a big year for birthdays. Both Canada and its largest major independent brewer, Moosehead Breweries, celebrated their 150th anniversaries. Media Experts executed a head-turning OOH execution to mark the celebration.

We asked Canadians to share their hopes and dreams for the next 150 years of our nation on Moosehead beer bottles, which were then featured directly on the doorstep of those who shape Canada’s future: politicians and policy makers. We transformed an OOH transit shelter next to Parliament Hill by custom-building a wall made up of 100s of Moosehead beer bottles that featured messages about how Canadians feel about the future of their country.

This innovative OOH execution ended up winning the top award for Street Level/Transit/Transportation Category at the Ad Club Annual OOH Day Showcase. Check out the submission video here.